My name is Laura Robinson and i am a second year media, communication and cultural studies student. Since my A level studies have have had a keen interest in a career in advertising and one day hope to become a creative director for a top advertising agency. I believe if you have a passion for something you should never give up persuing your dream. Having a goal spurs on motivation which ultimatley leads to success. Success comes with pereseverence.

In order to get to where you want to be in life you have to make the effort. I found this to be true when i started trying to get work experience in an advertising agency. A year later after trying i have only just managed to get some unpaid work expreience with an advertising agency. I got this through looking up agencies in the North East graduate directory and contacting the relevant agencies who said they could offer work experience. After a number of non-replies or responses such as “unfortunately we have no current vacancies but we will keep your details on file if anything comes up in the future” i was begining to het frustrated. However finally one agency contacted me and asked me for my CV and cover letter explaining what i was looking to gain out of work experience. Success at last. I received a call asking me to come in ofr an interview and after the interview I was offered a placement.