What happened?

This week’s learning focused on building and optimising digital online presence, especially website construction and user experience (UX) design. By analysing the operation process of platforms such as Wix and WordPress, I systematically understood for the first time the whole process from purchasing a domain name to launching a website and then using Google Analytics to analyse user behaviour. In the group project, I was responsible for re-evaluating our original website prototype. We began to prepare for the next round of iterations.

So What?

Looking back at our previous web design, I found that we over-emphasised content expression, but neglected the simplicity of the interface and interactive logic. Nielsen (2000) emphasised that “don’t let users think” is the core principle of web design. Only with the dual cooperation of technology and content can a website become a truly “sticky” digital portal (Strauss & Frost, 2016). Furthermore, the course also introduced the importance of search engine optimisation (SEO) to website exposure. Tatikonda et al. (2024) pointed out that keyword selection and page structure will directly affect natural traffic. Our current website does not have an SEO keyword layout. This limits the access portal for potential users.

Now What?

Next, I will lead the second round of iteration optimisation of our project website. For example, I plan to simplify the number of menus to 5-7 (to avoid cognitive load) and compress image files to increase loading speed. Through this week’s learning, I realised that the digital interface itself is an important part of the product experience. In the future, whether I work in digital marketing or brand management, this experience will help me better integrate interface design with user needs. This can enhance customer engagement and increase digital conversion rates. These capabilities are increasingly valued in data-driven marketing positions.