{"id":12,"date":"2025-08-04T14:20:30","date_gmt":"2025-08-04T13:20:30","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/czhang66\/?page_id=12"},"modified":"2025-08-04T14:20:32","modified_gmt":"2025-08-04T13:20:32","slug":"reflective-journal-week-4","status":"publish","type":"page","link":"https:\/\/blogs.ncl.ac.uk\/czhang66\/reflective-journal-week-4\/","title":{"rendered":"Reflective Journal \u2013 Week 4"},"content":{"rendered":"\n

Concrete Experience<\/strong><\/strong><\/p>\n\n\n\n

This week, we systematically learned the nine components of Business Model Canvas (BMC) (customer segmentation, value proposition, channels, revenue sources, etc.). Dr. Dinara emphasised that BMC is not a \u201cone-time planning tool\u201d but should be combined with the Strategizes method for iteration and verification. In team activities, I led and assisted in completing the initial construction of the business model. I also assisted in writing a list of user pain points and assumptions. Through this week\u2019s business model exercises, I have mastered the basic usage of the BMC and Strategyzer methods. I realise that this will be of great significance to my future career development in innovation project management, product design or entrepreneurship.<\/p>\n\n\n\n

Reflective Observation<\/strong><\/strong><\/p>\n\n\n\n

Through classroom cases and actual team discussions, I began to realise that I had fallen into the trap of \u201cplan perfectionism\u201d in the past. However, the course emphasised that entrepreneurship is not about writing perfect plans but about quickly verifying assumptions (Bland and Osterwalder, 2020).<\/p>\n\n\n\n

This reflection process made me realize that in the future, whether in internal product development or entrepreneurial practice, the ability to quickly verify assumptions and make judgments based on data will be indispensable skills. This user insight will be of great benefit to my future position as a product manager or innovation decision maker.<\/p>\n\n\n\n

Abstract Conceptualisation<\/strong><\/strong><\/p>\n\n\n\n

I have a deeper understanding of the core concept of Lean Startup: \u201cBuild \u2192 Measure \u2192 Learn\u201d is the essence of cyclical innovation (Felin et al., 2020). We must decompose the business model into a series of \u201chypotheses to be verified\u201d and obtain feedback through real user behaviour. I also realised that Strategyzer\u2019s \u201cTesting Cards\u201d is a very practical team communication tool. It helps us structure each hypothesis (such as customer type, price sensitivity, value recognition) and design corresponding testing methods.<\/p>\n\n\n\n

In theory, I also began to think about how to use data-driven MVP design to maximise learning efficiency and avoid resource waste. The \u201cintention-action bias\u201d in behavioural psychology also reminds me that I can\u2019t just look at user statements. We need to pay more attention to their real click and conversion behaviours (Bland and Osterwalder, 2020).<\/p>\n\n\n\n

Active Experimentation<\/strong><\/strong><\/p>\n\n\n\n

Based on what I have learned and reflected on, I plan to design two versions of the advertising slogan, emphasising \u201cenvironmental responsibility\u201d and \u201ccost-effectiveness\u201d. I plan to compare and place ads through Instagram or Xiaohongshu to observe the difference in click-through rates. I also plan to organise an internal team sharing session to explain the lean startup method and user behaviour testing techniques. This can unify the team\u2019s understanding of \u201cverification rather than imagination\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Concrete Experience This week, we systematically learned the nine components of Business Model Canvas (BMC) (customer segmentation, value proposition, channels, revenue sources, etc.). Dr. Dinara emphasised that BMC is not a \u201cone-time planning tool\u201d but should be combined with the Strategizes … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12148,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/users\/12148"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":13,"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/pages\/12\/revisions\/13"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/czhang66\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}