{"id":496,"date":"2016-11-09T00:43:43","date_gmt":"2016-11-09T00:43:43","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/?p=496"},"modified":"2016-11-11T15:46:05","modified_gmt":"2016-11-11T15:46:05","slug":"peter-mcdonald-interview-reflection-week-3","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/2016\/11\/09\/peter-mcdonald-interview-reflection-week-3\/","title":{"rendered":"Peter McDonald and Duncan Young Interview Reflection week 3"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">We had an interview with Peter McDonald and got a lot of background information about Gosforth high street and the air quality concerns. The main thing Peter wanted to change is increasing the public awareness of air quality and community activity. The council and people who live there have already taken some actions to improve the air quality, a local council plan was implemented called The Air Quality Action Plan carried out in 2011, However, Peter believes it is not effective as nothing has really changed in the area. There are still 96 bus routes on the high street which is one of the main causes of air pollution and are still not controlled. Ten air quality monitors are situated along the high street and they gather useful data but the data is not easy to access and understand and is therefore largely ignored by the local community. Peter hopes that less people will drive their cars everywhere and walk their children to school if the data is made easily interruptible for the users. They have a Facebook account and people can leave their comments. It is good for them to know what the residents think about but there are not enough people passionate about their community air pollution levels, therefore peter believes a behavioral change needs to be implemented with the local community to increase user activity. Display boards are the best idea for them because it is easily accessible for everyone who passes along the street and easy to understand for children, adults and the old. To some degree, the goal is to make more people realize the importance of air quality activism.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Duncan Young Interview Reflection<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">1. What is your Role within Gosforth high street?<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">Duncan stated that as well as being a business owner he was also a resident on the high street and a member of the trader\u2019s association<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">He also discussed the existence of the trader\u2019s association but said it was limited by the fact that only the independent business got involved.<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">\u00a02.\u00a0<\/span><span class=\"s2\">What challenges do you feel Gosforth high street faces?<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">He said congestion was a huge problem on the high street especially at peak times. He wasn\u2019t really sure on how to solve this personally but one idea he thought of was to divert the limited stop X bus routes via Cowgate instead of the high street. I personally felt this was a bit of nimbyism as the bus would just be blighting the residents of Cowgate instead. He also showed us the local council\u2019s red route plan that local shops fought off despite it potentially reducing congestion on the high street as it would have stopped customers\/delivery\u2019s stopping on the high street.<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">\u00a03.\u00a0<\/span><span class=\"s2\">Do you know how most of customers currently travel to the Gosforth high st?<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">He stated that most of his own customers drove to Gosforth High St, he then showed us a survey from 2011 of high street users.<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><b>The majority of respondents arrived by car:<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><b>66% car<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><b>16% bus<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><b>6% cycle<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s3\"><b>29% foot<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">This was particularly useful as really demonstrated how local shops are dependent on the traffic.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">4. How do local shops on the high street feel about the Air pollution?<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">He said that local shops are concerned but are stuck with the problem that they need the traffic as well. He also said the larger chain shops were not allowed to get involved due to head office therefore their feeling is not known.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">5. Do the businesses have an existing plan concerning the high street in general?<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">They did not have a plan.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">\u00a06.\u00a0<\/span><span class=\"s2\">Are you aware of the Urban observatory data available online at <a href=\"http:\/\/uoweb1.ncl.ac.uk\/\"><span class=\"s3\">http:\/\/uoweb1.ncl.ac.uk\/<\/span><\/a> that shows real time data from the 10 air pollution sensors on Gosforth high street?<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">He said he was aware there was some pollution sensors but was not aware there was 10 of them and that the data was available online. I found this interesting as you\u2019d of thought somebody based on the high street would be aware of theses sensors. <\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">7. Given the choice of a Smartphone App, Interactive Display on the high street, Emails, Website, Newspaper or any ideas of your own. Which would most likely engage you with air pollution is Gosforth High St.<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">He said something as simple a leaflet to inform his would work. He then said big token acts are very good but if the resident\u2019s\/shop owners don\u2019t know what there about then there pointless. I took away from this statement that whatever we propose must be simple to engage people and be well-advertised so people know what it actually is.<\/span><\/p>\n<p class=\"p1\"><span class=\"s3\">\u00a0<\/span><span class=\"s3\">He then ended the interview by saying the problem for business is they need to save the high street without killing it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We had an interview with Peter McDonald and got a lot of background information about Gosforth high street and the air quality concerns. The main thing Peter wanted to change is increasing the public awareness of air quality and community activity. The council and people who live there have already taken some actions to improve &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/2016\/11\/09\/peter-mcdonald-interview-reflection-week-3\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Peter McDonald and Duncan Young Interview Reflection week 3<\/span><\/a><\/p>\n","protected":false},"author":6571,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15,25,27,13,32,8],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","hentry","category-background-research-and-goal-setting","category-design-stage","category-project-activities","category-project-goals","category-reflection","category-team-3","category-requirements"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/posts\/496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/users\/6571"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/posts\/496\/revisions"}],"predecessor-version":[{"id":519,"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/posts\/496\/revisions\/519"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/media?parent=496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/categories?post=496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/digicivics-at-apl\/wp-json\/wp\/v2\/tags?post=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}