The preliminary analysis is now complete, and my ‘brief’ summaries of each theme turned into 30 pages and 16,000 words of analysis (predictably, oh how I like to waffle!). Apparently though, there was some good stuff in there, which was great to hear (as I said before, if the data wasn’t rich enough or wasn’t answering the research questions, there may be trouble ahead)… One thing that really came through the analysis was the ways in which students construct a student/local binary and talk about local, working women in particular (often classed and aged) ways. I need to target my remaining recruitment efforts for the second half of the interviews at non-students / locals / women who work in Newcastle. This is proving slightly more challenging than the student recruitment! I’ve almost lost count of the number of high street shops and supermarkets where the staff have kindly agreed to leave some flyers in the staff room for me, plus I’ve left some for the general public in cinemas, cafes and bars, alongside revitalising my Facebook recruitment… However this has only lead to one more interview so far so really going to have to think about what additional mechanisms I can use if these continue to prove relatively unsuccessful.