{"id":37,"date":"2016-10-19T13:22:08","date_gmt":"2016-10-19T12:22:08","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/?p=37"},"modified":"2017-02-17T20:59:17","modified_gmt":"2017-02-17T20:59:17","slug":"alex-conwan-on-venture-design","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/2016\/10\/19\/alex-conwan-on-venture-design\/","title":{"rendered":"Alex Conwan on Venture Design"},"content":{"rendered":"<figure style=\"width: 504px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/141nh047iozd1l75s22eer06.wpengine.netdna-cdn.com\/wp-content\/uploads\/2016\/09\/ProcessDiagramForward.svg\" alt=\"Alex Conwan's Venture Design Process\" width=\"504\" height=\"399\" \/><figcaption class=\"wp-caption-text\">\u00a0 Venture Design Process, Copyright \u00a9 2016 Alex Cowan<\/figcaption><\/figure>\n<p>If applying entrepreneurial theory to real life problems was a super power, Alex Conwan would definitely be a hero.\u00a0He teaches at UVA Darden&#8217;s MBA and is the mastermind behind a free MOOC on Coursera but is not an academic in the traditional strict sense of the word.<\/p>\n<p>What he is, is more akin to a kind of wizard that gathers ingredients from all over and mixes them in his magical cauldron of awesomeness to produce potions that help you create or grow your business.<\/p>\n<p>He has come up with a framework called &#8220;Venture Design&#8221;, that combines all <del>(my favourite)<\/del> the best entrepreneurial theories out there (i.e. Lean Start-up, value proposition Design, etc.), with research methods from design thinking and ethnography and transforms them into an incredibly practical set of highly applicable processes, templates and tools that create a clear path\u00a0for the confused entrepreneur\u00a0to follow (or any kind of entrepreneur, really).<\/p>\n<p>I&#8217;m rubbish at explaining it and super biased because I feel truly inspired by his work, but you can judge by\u00a0yourselves here:\u00a0<a href=\"http:\/\/www.alexandercowan.com\/\">http:\/\/www.alexandercowan.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If applying entrepreneurial theory to real life problems was a super power, Alex Conwan would definitely be a hero.\u00a0He teaches at UVA Darden&#8217;s MBA and is the mastermind behind a free MOOC on Coursera but is not an academic in the traditional strict sense of the word. What he is, is more akin to a &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/greteldixon\/2016\/10\/19\/alex-conwan-on-venture-design\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Alex Conwan on Venture Design&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6545,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[22],"tags":[31,34,37,38,36,33,7,35,32],"class_list":["post-37","post","type-post","status-publish","format-aside","hentry","category-concepts","tag-agile","tag-business-model-canvas","tag-customer-discovery","tag-design-thinking","tag-innovation","tag-lean-start-up","tag-user-experience","tag-value-proposition-design","tag-venture-design","post_format-post-format-aside"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/users\/6545"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"predecessor-version":[{"id":44,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts\/37\/revisions\/44"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}