Since joining the Rise Up team, have noticed that a lot of students and graduates ask what would I recommend for them to read.\u00a0Some might be looking for extra references for an assignment, others might want to know more before deciding if entrepreneurship is for them, some are already developing an idea but have gotten a bit stuck with something, and some simply enjoy reading and are naturally curious.<\/p>\n
Whatever their motivation, I’m always happy to oblige and offer some recommendations. So I thought I should provide a list through this space and keep it updated as we go forward, so that anyone\u00a0interested can have a look through it in their own time.<\/p>\n
Below you will find a list of my personal favourites, with small descriptions of why I think they’re great and even convenient links to their location at our very own Newcastle University\u00a0Library system (where applicable).<\/p>\n
Value proposition design : how to create products and services customers want<\/a> All in startup : launching a new idea when everything is on the line<\/a> Idea work : lessons of the extraordinary in everyday creativity<\/a> This is service design thinking : basics, tools, cases<\/a> Sprint : how to solve big problems and test new ideas in just five days<\/a> The startup owner’s manual. Vol. 1 : the step-by-step guide for building a great company<\/a> The lean startup : how constant innovation creates radically successful businesses<\/a> Scaling lean : Mastering the key metrics for startup growth<\/a> The four steps to the epiphany : successful strategies for products that win<\/a> As always, I hope that’s useful. Do let me know if you want to include any personal favourites of yours and I’ll be very happy to update the list with your contributions.<\/p>\n Happy starting-up!<\/p>\n","protected":false},"excerpt":{"rendered":" Since joining the Rise Up team, have noticed that a lot of students and graduates ask what would I recommend for them to read.\u00a0Some might be looking for extra references for an assignment, others might want to know more before deciding if entrepreneurship is for them, some are already developing an idea but have gotten … Continue reading “Recommended reading list”<\/span><\/a><\/p>\n","protected":false},"author":6545,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[62],"tags":[47,37,38,33,64,65,63,35,32],"class_list":["post-89","post","type-post","status-publish","format-aside","hentry","category-books","tag-creativity","tag-customer-discovery","tag-design-thinking","tag-lean-start-up","tag-scaling","tag-service-design","tag-sprinting","tag-value-proposition-design","tag-venture-design","post_format-post-format-aside"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/users\/6545"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/posts\/89\/revisions\/95"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/greteldixon\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nAlexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith. 2014
\nPhilip Robinson Books Level 4 (658.4012 OST)<\/p>\n
\nDiana Kander, Steven Gary Blank. 2014
\nAvailable online (from the Newcastle University Library website)<\/p>\n
\nArne Carlsen, Stewart Clegg, Reidar Gjersvik. 2012
\nPhilip Robinson Books Level 4 (658.421 CAR)
\nPhilip Robinson STC Student Texts (658.421 CAR)<\/p>\n
\nMarc Stickdorn, Jakob Schneider. 2012
\nPhilip Robinson Books Level 4 (658.562 THI)<\/p>\n
\nJake Knapp, John Zeratsky, Braden Kowitz, Simon Schuster. 2016
\nPhilip Robinson Books Level 4 (658.403 KNA)
\nPhilip Robinson STC Student Texts (658.403 KNA)<\/p>\n
\nSteven Gary Blank, Bob Dorf. 2012
\nPhilip Robinson Books Level 4 (658.11 BLA)
\nPhilip Robinson STC Student Texts (658.11 BLA)<\/p>\n
\nEric Ries. 2011
\nPhilip Robinson Books Level 4 (658.11 RIE)
\nPhilip Robinson STC Student Texts (658.11 RIE)<\/p>\n
\nAsh Maurya. 2016
\nPhilip Robinson Books Level 4 (658.11 MAU)<\/p>\n
\nSteven Gary Blank. 2013
\nPhilip Robinson Books Level 4 (658.4012 BLA)
\nPhilip Robinson STC Student Texts (658.4012 BLA)<\/p>\n