This presentation was only 3 minutes. There were some lovely archive nerds in the audience.
Slides
Script
[slide one]
What do this lamp, this corkscrew and the iPod have in common?
Other than the fact that they are all very colourful, they also all radically changed the meaning of their use in comparison to their predecessors.
[slide two]
Lamps are there to illuminate a room and look pretty.
But Yang LED was made to adapt to the mood of resident and is not even meant to be seen.
[slide three]
Corkscrews are there to open my wine
But this corkscrew by Alessi “dances” for you.
[slide four]
Portable music players allowed you to listen to music on the move.
But the iPod allowed you to cheaply buy songs from iTunes and then curate them into your own personal soundtrack.
[slide five]
All three of these examples and their respective change in meanings are the result of design-driven innovation a term used by the design scholar Roberto Verganti in a book by the same name.
Design-driven innovation works like this…
[slide six]
Here on this graph we have two axis: change in technology and a change in meaning both have a scale from incremental to radical change. In the corner we have market pull/user-centered design.
[slide seven]
Here we have the bubble design-driven innovation, where see radical change in meaning and the bubble technological push where there is radical change in technology.
In this yellow part where there is a radical change in meaning but not in technology we find designs like alessi’s corkscrew.
In this blue section we find technologies like the first mp3 player, which was a significant technological upgrade from portable cassette and cd players.
Now in this green part we find the iPod.
[slide eight]
This is green part is what Verganti refers to as a technological epiphany.
[slide nine]
My PhD is in collaboration with the National Trust property Seaton Delaval Hall. This property wishes to create an oral history archive and the reason that I started this presentation by talking about the now obsolete iPod is because just like Apple did in 2001 I would also like to achieve a
[slide ten]
technological epiphany.
[slide eleven]
Presently archives are very busy digitising their collections which is great especially during the pandemic.
[slide twelve]
However this push to digitise fall very much in the blue technological push category. Everyone else is online so archives better move there too. The result of this however is websites that look like this.
[slide thirteen]
Not particularly sexy or even that helpful.
[slide fourteen]
What I want to do with my project is actually stop and think about how this technology could actually change the meaning of archiving.
[slide fifteen]
Venganti describes the many ways one can achieve this but it all boils down to doing a lot of talking across disciplines.
[slide sixteen]
How would a graphic designer redesign this page? How does the PhD student feel when they are in an archive? How would an environmentalist make a sustainable archive? How do game designers handle information? Many questions, a lot of information and hopefully a change in what it means to archive.
On 26 March I presented my first paper during a series of Digital Heritage Workshops organised by Lancaster University and IIT Indore. It was really scary and weird. I didn’t feel looked after at all. I also presented something that had already been discussed by previous speakers. Anyway you live and learn.
Script
This is Seaton Delaval Hall. Built in the 1720s the hall and its residents, the ‘Gay Delavals’ became renowned for wild parties and other shenanigans. In 1822 the hall went up in flames severely damaging the property. This history is represented very well in the collection that is housed at the hall which is now run by the National Trust.
What is less represented is the more recent history. The community that looked after the hall after it burnt it down, when it was a prisoner of war camp during both wars and later when the late Lord Hastings invited the local people to parties after its restoration.
This history lives within the local community. Luckily we have the wonderful field of oral history that allows us to capture this predominately undocumented history.
However oral history has a deep dark secret. After recordings have been made and analysed, they are locked into an archive or into a historians cupboard and never heard from again. They are like a box of unwatched home videos.
This in the context of Seaton Delaval hall seems sad as its strength as an institution lies within its deep connection with its surrounding area. It would therefore be a shame if the community who gave these histories cannot access them. I also personally think this to be ethical dubious as the lack of access to these oral histories brings up issues of power inequality where an institution like the National Trust happily takes the oral histories but not giving something in return.
SO this is the challenge: we want to make oral histories reusable for the visitors of the hall.
To make the rather complex problem more tangible I have focused in on the idea of sustainability:
I would like to point out here that I am using the term storage system instead of archive because I feel that the idea of the archive is very loaded and cultural represented as not particularly accessible to the masses.
Let’s start with the visitors and volunteers. This particular group, especially the volunteers, are the people who will contribute and donate their oral histories to the hall. Now because of the standard time and financial constraints the period of recording will not be able to capture all the stories. So this system that will house the the initial recordings needs to be dynamic and sustainable enough for the visitors and volunteers to keep adding and reflecting on the history.
For the staff the term sustainability addresses user friendliness. It needs to be easy for a new staff to learn how the system is use and managed.
This is where I believe the digital can help.
The digital as we are all fully aware has the amazing capacity to allow people from across world to upload, download, browse all sorts of content. It’s awesome. Also as time goes on more and more people are getting familiar with the digital sphere. Especially with the pandemic which forced to many use it more. This is not just individuals but also the case for most institutions notably those in the culture sector who have been very busy trying stay afloat by working out how they can use all these digital tools to keep their audience. The digital and its tools have become and are increasingly becoming part of everyday life.
The dynamic and sustainable requirement of the system, where people can easily add information and stories is pretty covered by basic digital systems.
The user friendliness can be achieved if the staff are involved right at the beginning with the design of the system. Allowing it to mould to the staff’s digital habits and knowledge.
What the digital can also help the staff with is storage. The digital is able to store documents in also sorts of formats and in all sorts of locations. I personally find that the internets ability to duplicate (think memes) might be a possible tool that could help storage issues but that simultaneously brings up all sorts ethical issues around permissions and copyright.
However what the digital also has done is created this desperate need to record and store everything and therefore also a huge sense of loss when something isn’t captured. Because as you are able to capture and store something you also create a whole bunch of things that arent captured and therefore lost. Technology has always played a huge role in this, just look at the field of oral history which relies completely on the ability to record someone’s voice. So then the question is should we record everything? Do we need to record everything? It’s tempting when you can record everything. But then you have everything and that is also useless because you cannot reuse everything. One of the archivists at the Parliamentary Archives once told me that they had calculated how long it would take for them and their colleague to digitise everything and it was 120 years. This paradox brings up issues around value. What do we value? Whose voices do we value? But an even bigger problem is what will we value?
This one of the bigger I imagine we will be dealing with in the next couple of years. Trying to keep the digital eco system healthy and not complete collapse under its own weight.
The digital is still very young. Which is proven by what it can do really enthusiastically like record everything and allow everyone to contribute. But it is also proven by the gaps that has. For example many search functions on online archives are difficult to use and don’t deliver that same serendipitous feeling that brick and mortar archive has. A search bar is not close to being the same as an archivist who knows the collection. Robots are not completely ready to replace humans just yet. For now humans will have to fill in the gaps that the digital has.
A good example of this blend of human and digital is that people who are unable to do their research because they cannot go into archives or the digitisation of the document they are interested in is not good enough. What I have seen many people do now is use their human network to access these documents by ringing people up and asking them take pictures of documents. I thought this was a funny cyborg-y moment where people needed both technology and a human person to achieve their goal.
So what we are looking at is how the digital can support the needs of humans at Seaton Delaval Hall by adapting to their needs. But at the same the humans are free and able to fill in these gaps that are present in the digital.
However there is one more layer I would like to add to this challenge of building a sustainable storage system. And that is the environment. Our environment heavily influences whether we can access archives. A pandemic can shut us off from the brick and mortar archives. A power cut can take down the servers where the digital archive stored. Or an earth quake or storm can destroy both completely.
This in addition to digital gaps is why I do not believe that it is sustainable to solely relay on either a digital or a brick and mortar storage system. A system that floats between these two worlds and at its centre has the humans that are reason for its existence, that I believe is the closest we might get to having something sustainable. Something that will allow Seaton Delaval Hall and its community continue telling stories for generations to come.
Below is the presentation I had to do in order to be chosen as the student to complete this PhD. The interview took place on Feb 18th 2020 and the question I had to answer was, “What are the key challenges and opportunities [in this PhD] and how will you address them?”
SLIDE ONE
I have set this presentation up as a Venn diagram of three main parties of this CDA: National Trust and the heritage sector, Oral history and Design. In order to answer your question, I will navigate through the various sections of the Venn diagram identifying opportunities, challenges and how will address them.
SLIDE TWO
I think the first opportunity lies with the National Trust property Seaton Delaval Hall. If you observe the setting and history of the Hall you will find it to be the appropriate setting for this CDA. Firstly, the Hall is in the middle of a wide and rich community. Over hundreds of years the Hall and its inhabitants have contributed to this community and return the community has also given back with the most recent example being the money that was raise to help the National Trust take over the property. Secondly, it is a relatively young National Trust property. By that I mean that it has only been acquired by the National Trust in the last 11 years, meaning that until very recently; stories, memories and histories were being made at the Hall. Seaton Delaval Hall is therefore a perfect candidate for any oral history project, however a recent collaboration between the National Trust and MA in Multidisciplinary Innovation at Northumbria University makes the Hall the perfect location for this CDA.
SLIDE THREE
In May 2019 as part of the Rising Stars Project the National Trust came to Northumbria University with hope to collaborate in setting up a new oral history project. I was part of the team on the Multidisciplinary Innovation MA that was given the challenge of creating a new, an innovative method for collecting, archiving and displaying oral history. We started off by investigating methods of collecting group memories, as at first we found the National Trust’s current prescribed method of collecting oral history too formulaic. We concluded that due to the aforementioned setting of the Hall there should be a focus on reengaging the local community through this oral history programme. So we wanted to create a more participatory type of oral history that reveal a bigger picture of the Hall and created a sense of collective ownership of these histories. Instead of the “rather odd social arrangement” of the one-to-one interview, as Smith describes it in Beyond Individual / Collective Memory: Women’s Transactive Memories of Food, Family and Conflict, the team wanted to lay the power of the narrative with the participants instead of the interviewer. What we wanted to avoid is what the historian Lynn Abrams experienced while working on a project about women’s life experience in the 1950s and 60s. During that project she found that her position as an expert in women’s and gender history and implied feminist meant that her participants adapted their story to fit the wider feminist narrative. However, as our project progressed and the team dove further into oral history theory we started to understand the importance of individual interviews. Especially because during the testing of our group interviews we found that some people were less comfortable with the group setting and therefore would contribute less.
SLIDE FOUR
So, after three months of research, designing, testing, refining and testing again we developed two new group-interview methods alongside an incorporated individual interview. We also created several ways to display oral histories around the property, and potential new methods of archiving oral histories. Despite the high level of outputs the project only really scratched the surface, however it gave the opportunity for this CDA to exist in the first place. I view this project as the launchpad for this CDA. What it did was start an exploration into collective ownership and the role of community within the context of oral history at Seaton Delaval Hall and it brought together the various parties sitting here today. But most importantly it revealed that it would require more time and effort for it to be successful. This is especially the case with archiving, which was purposefully left open ended by the team, because as we producing all the previously mention outputs we discovered that oral history archiving is a very difficult problem.
SLIDE FIVE
Micheal Frisch discusses difficult problem this extensively in his paper ‘Three Dimensions and More’. He describes oral history archives as a shoebox of unwatched family videos and outlines various paradoxes that occurs in oral history archives. One of the paradoxes, the Paradox of Orality, refers to the inappropriateness of the reliance on transcripts in the context of oral history. Many oral historians, including Alessandro Portelli, agree that using transcripts in archiving reduces and distorts what was originally communicated by the interviewee. Although there are many archives that rely on transcripts, there are also archiving systems being developed that tackle this exact issue. Certain systems are already engaging with this paradox by using various forms of technology. Such as the Shoah Visual History Foundation, set up by the film director Steven Spielberg, where video testimonies of holocaust survivors are indexed, timestamped in English and can be navigated along multiple pathways. Another example is Oral History Metadata Sychronizer (OHMS) created at the Louie B. Nunn Center for Oral History at the University of Kentucky Libraries, which can be navigated by searching any word and it will jump to the exact moment that person is talking about the searched word (Boyd). I imagine throughout the CDA these systems, including the more analogue archives need to be explored further in order to uncover the opportunities for innovation. What we are specifically looking for is the opportunity to create a system that is not driven by technological advancements, but by a desire to change the culture of how we use archives.
SLIDE SIX
Currently, we use all types for archives in a static way, which is the opposite to how we treat history. Not only are we constantly making new history through the passage of time, our attitudes towards history constantly changes. For example the global discussion surrounding artefacts in the British Museum or even attitudes towards mining. Recently I worked with the arts and education charity Hand Of at the Durham Miners Hall with children from the local area. Working with these children you see that they view mining through a completely different lens to the generation that came before. While you and I might associate mining with the miners’ strike and the deindustrialisation of the UK, these children view mining as something from the pass, something important to the previous communities but ultimately something unsustainable and bad for the environment.
The static nature of the archives is in complete contradiction to how people experience history. I believe this CDA is looking for is a more sustainable and dynamic preservation of stories. A system that taps into the ever changing zeitgeist reflected in its visitors instead of keeping everything frozen in time.
Well the CDA is called the ‘Oral history Design’. In my eyes I see design the provider of tools for exploration, with Seaton Delaval Hall providing the test subjects. This CDA would not be possible if it was not for the resources that the National Trust has to offer. Those resources being the visitors, the volunteers, those who provide the histories and the team working at Seaton Delaval. I believe that in order to create a system that is truly sustainable it needs to be tested at every point of the process and the collaboration with the National Trust gives us that opportunity.
SLIDE NINE
The challenge however is finding the appropriate design tools. Design intervention and the use of design thinking tools can deliver high rewards but it can also cause considerable damage if not use responsibly. Not only do I expect to do more research into design methods on top of the ones I am already familiar with. I also expect to constantly be reviewing, adapting and modifying the tools and design process as project progresses. This is something that is highly encouraged by many people in the field of including the Kelley brothers, from IDEO, who openly invite people to adapt their methods and Natascha Jen from Pentagram, who argues that design thinking is more of a mindset, not a diagram or tool. Within this CDA this might evolved into regular reflection on the process both from myself as the student and from the other parties involved. All of this is especially important because the collaboration between design and oral history is a relatively new and unexplored territory.
SLIDE TEN
This unexplored territory, however gives the CDA opportunity to explore something in addition to the creation of a new archiving system; the methodology behind cross-disciplinary work within the academy. Cross-disciplinary work is nebulous and struggles to be categorised within the academic system. As I found throughout my MA there is a lot literature that talks about interdisciplinary, transdisciplinary, multidisciplinary, cross-disciplinary work. These papers, books and articles talk about bringing various parties together in order to solve a problem but it is nearly always in the context of business or social enterprise. The CDA will therefore offer us the opportunity to research and experience multidisciplinary or cross-disciplinary work within the context of a university.
However, cross-disciplinary, transdisciplinary, interdisciplinary, multidisciplinary work, whatever you would like to name it, does come with its fair share of challenges. I am familiar with this as during my MA I had to work in an 18-strong team of people from a diverse range of ages, ethnicities, nationalities and socio-economic backgrounds and different fields of work. Throughout the year it was clear that one of our biggest barriers was communicating across these differences. It often felt like I was speaking a completely different language, which sometimes was the case, as certain ambiguous words were perceived differently depending on the person’s background. I predict this to happen throughout the CDA, not only across the design and oral history but also with the National Trust and any additional parties that might be involved.
SLIDE ELEVEN
It is essential that we have as many of these cross-disciplinary conversations as possible. Roberto Verganti, in his book Design-driven Innovation, refers to these types of cross-disciplinary conversations as a ‘design discourse’ – experts from different backgrounds exchanging information. Verganti finds this to be essential in design-driven innovation, an innovation strategy that pursues change through a reinvention of the meaning of a product or system instead of relying of technology. Which is exactly what this CDA is looking for.
This design discourse needs to be managed and organised efficiently, which I feel confident I am capable of doing due to working in teams throughout my professional and academic work. Especially thanks to my MA and my work with Hand Of and teaching for the early English programme Such Fun! I know the importance of clear communication and disciplined organisation. I imagine that I as the student of this CDA, I will have to take a project manager-esque role in order to float between the different disciplines, communicating progress and finally managing expectations.
SLIDE TWELVE
And that really is the crux of it all, managing expectations, because you cannot guarantee anything. For all we know the answer to design oral history archives is – don’t, National Trust’s prescribed archiving method of electronic cascading files does the job perfectly well. For now this CDA is exploring the unknown, but that is what I like about it. I spent three years in a Goldsmiths art studio exploring the unknown, then I did an MA do to more targeted exploration of the unknown and now I have a narrow it down again in applying for this CDA. Exploring the unknown is full of opportunities and challenges, but you have to do it in order to find them and I very much like to do it.
The feedback a got on my presentation was good, however I did not do as well on answering the questions. This is a completely fair judgement as I felt slightly unprepared. I think it is important that I start planning out the steps I will be taking throughout the three years and deadlines for certain outputs.
