Josephine Go Jefferies PhD

Newcastle University Business School, 5 Barrack Road, Newcastle upon Tyne NE1 4SE

Josephine.Go-Jefferies@newcastle.ac.uk

• Lecturer/Assistant Professor in Marketing at Newcastle University Business School since Oct 2016
• Teaching Services Marketing (Module Convenor), New Service Development, Customer Relationship Management (Module Convenor), UG & MSc Dissertation supervisor
• ESRC-funded PhD Supervised by Prof Sally Hibbert & Dr Simon Bishop, Examined by Prof Hugh Wilson & Prof Heidi Winklhofer
• PhD Thesis: Patient experience of self-service technologies in healthcare for self-management of chronic disease: applying a value co-creation framework
• Research interests: technology-based innovation in services for well-being, value co-creation, sustainable consumption
• Extensive collaborative networks in industry, policy and research communities

 

EDUCATION

2016	Nottingham University Business School	PhD (Business & Management – Marketing)	Unconditional Pass
2012	Nottingham University Business School	M Res (Business & Management)	Distinction
2009	Nottingham University Business School	MBA (Corporate Social Responsibility)	Distinction
2001	University of Exeter	MA Criticism & Theory	Merit
2000	University of Exeter	BA (Hons) English Studies	2:1

 

COMPETITIVE GRANTS & AWARDS

2016	Loughborough University’s Centre for Services Management Doctoral Colloquium Best Paper Award (£50)
2015	ESRC Writing Competition Highly Commended (£500)
2015	University Endowed Award (Dean Moore Postgraduate Prize) for outstanding 3rd year PhD student (£120)
2015	Association for Consumer Research: Transformative Consumer Research Travel Grant (USD 800)
2015	DTC Researcher-Led Interdisciplinary Collaboration Project Award (£1500) ‘Seeding a Seed’: interdisciplinary research project on anti-microbial resistance
2015	University of Nottingham Competitive Graduate School Travel Prize (£600)
2014	Interdisciplinary Summer School: Social Sciences Meet Health Care – Inclusive Health Care Innovation (Guest of the Technische Universität Dresden & Germany’s Excellence Initiative) including €250 travel bursary
2011-2015	ESRC DTC 1+3 Studentship M Res and PhD Business & Management (Marketing Division) (£76,000)
2013	Foundation for Sociology of Health and Illness Intl Conference Travel Award (£600)
2013	UK Primary Care Research Network National Portfolio (PhD study adopted)
2009	NUBS Association of MBAs & The Independent’s MBA Student of the Year
2008	NUBS (ICCSR) MBA Scholarship (£31,000)
2006	Ufi Ltd Business Challenge Award (Best Commercial Solution)
2001	AHRB British Academy Scholarship for MA (£10,000)

Teaching Experience

2016 Nottingham University Business School	Marketing & Society UG module, Teaching Assistant, Leading Sustainable Marketing and Consumer Resistance Tutorials Introduction to Management, Marking UG exam scripts
2013-2016 University of Nottingham School of Nursing & Midwifery	Long Term Condition Management, Contemporary Issues in Chronic Illness (PG modules for registered nurse practitioners) – Guest lectures (120 minutes each) on patient experience of telehealth services Clinical Decision-Making PG module Guest lecture (60 minutes) on the challenges of collaborative decision-making with service users
2015 Kick Start Workshop	Positive Thinking and Practical Solutions Designed and presented workshops for mature students beginning their undergraduate study at University of Nottingham (Widening Participation Programme)
2014 Business School Lecture, Nottingham Potential Summer School (volunteer)	DIY Health Care? Designed and presented interactive session (90 minutes) on conducting telehealth research from a management perspective to showcase PhD research to 45 high-achieving A level students from communities with typically low university attendance (Widening Participation Programme)

RESEARCH EXPERIENCE

2017	North East Commissioning Support (NECS) Qualitative Study of Innovation Spread from New Models of Care Vanguards
2013-2016 Nottingham City (NHS) CCG and CityCare Partnership, Principal Investigator	Telehealth patient experience study as part of system-wide evaluation of local assistive technology services (telecare, telehealth and integrated health and social care policy implementation)
2015 NNZ (UK) Ltd, Research Assistant August – Dec	Produced strategic marketing report for MD of a leading fresh produce net packaging multinational. Outputs integrated literature review, producer/grower data, and analysis of new markets
2015 Hexagon Consultants (Ecuador), Research Assistant January-March	Systematic search and coding of relevant literature on cross-sector partnerships and stakeholder engagement for Recommendations Report: Design Criteria for Multi-Sector Collaborations for the Social Good (Seitanidi & Go Jefferies 2015)
2013-15 Kent Business School, Research Assistant (Summer)	Arrange interviews and perform literature search for project on Emergency Medical Services: partnerships with the voluntary sector. Thematic analysis of interviews for publication and report underpinning ESRC grant proposal in 2016 with Dr May Seitanidi.
2011-12 EU FP7 Programme: ‘CSR Impact’, International Centre for Corporate Social Responsibility, Nottingham University Business School, Project Researcher	Researched, arranged and conducted 20+ stakeholder interviews, and wrote two case studies of two leading supermarkets on the impact of Corporate Social Responsibility agendas in the UK retail sector on economic growth and competitiveness, quality of jobs and the environment. Submitted as part of Europe’s largest research project into CSR impact across 17 countries conducted by a consortium of 20 universities and research institutes to inform EU policy makers.
2010-11 NHS East Midlands Regional Innovation Fund Project: ‘A framework for evidence-based decision-making’ Nottingham University Business School, Project Researcher	Using the example of childhood obesity: conducted scoping review of peer reviewed and grey literature on effective interventions to prevent childhood obesity for children aged 5-11. This underpinned development of a commissioning framework for a local social marketing strategy informed by customer insights from Experian’s Mosaic geodemographic analysis and Nottinghamshire PCT’s data from the National Child Measurement Programme.

 

2009-2010 UK Sustainable Investment & Finance (UKSIF) (volunteer) Research Associate

Policy paper. Qualitative research identifying barriers to growth for innovative pro-development financial products (e.g. microfinance funds, Fair Trade finance, immunisation bonds). Led roundtable discussion amongst key players and thought leaders at National Ethical Investment Week. Wrote discussion document for financial sector practitioners to summarise recommendations. Suggested actions for UKSIF to follow up as the responsible investment membership association.

 

PUBLICATIONS

PEER REVIEWED

Forthcoming. Go Jefferies, Bishop & Hibbert. ‘Creating value through resource integration: an empirical examination of the co-creation of value using telehealth services’. Conference paper. Joint University Council of the Applied Social Sciences and the Public Administration Committee’s The Individual and the State: co-production and interdependency in the mixed economy of public service consumption (7-8 July 2016). For publication in special issues of Public Policy and Administration.

2016 Laurel Anderson, Jelena Spanjol, Josephine Go Jefferies (Lead Authors), Courtney N Baker, Sterling Bone, Hilary Downey, Martin Mende, Amy Ostrom, Justine Rapp. ‘Responsibility and Well-being: Resource Integration under Responsibilization in Expert Services’. Journal of Public Policy & Marketing Special Issue on Transformative Consumer Research.

2015 Go Jefferies, ESRC Writing Competition (Highly Commended): ‘They know how much oxygen I breathe, which is fine by me’ The Guardian (11 November). https://www.theguardian.com/science/blog/2015/nov/11/the-world-in-2065-what-do-social-scientists-think-the-future-holds

2015 Go Jefferies & Helliwell.  Potential for Adverse interaction between Telehealth for Chronic Illness and Antimicrobial Resistance Stewardship strategies: a policy analysis – Health Care Management Divisional Paper, Academy of Management Annual Meeting (Vancouver 2015)

NOT PEER REVIEWED

2016 Go Jefferies. ‘Patient Experience of Telehealth for Self-Management of Chronic Disease: Final Report for Nottingham City (NHS) Clinical Commissioning Group’s Assistive Technology Evaluation Steering Group.

2015 Go Jefferies. ESRC Blog Contributor (17 November) Social science in 2065 http://blog.esrc.ac.uk/?s=josephine+go+jefferies

2015 Seitanidi & Go Jefferies. Recommendations Report: Design Criteria for Multi-Sector Collaborations for the Social Good; commissioned by Hexagon for the Government of Ecuador as Research Assistant

2013 Go Jefferies. Institute of Mental Health Blog post: On patient self-management of chronic disease https://imhblog.wordpress.com/2013/11/15/josephine-go-jefferies-good-mental-health-and-other-long-term-conditions/

2012 Go Jefferies. EU Seventh Framework Project (WP3) Report: CSR Impact –Two UK food retail case studies

2012 Go Jefferies. ‘Healthcare Professionals’ Views of X-PERT Diabetes Structured Education for Patient Self-Management’ incorporated in Worcestershire (NHS) Primary Care Trust’s Self Care of Long Term Conditions – Legacy Document for the incoming GP Clinical Commissioning Group

2011 Hibbert & Go Jefferies. ‘A framework for evidence-based decision-making’, NHS East Midlands Regional Innovation Fund Project Report on Social Marketing to Prevent Childhood Obesity using data from the National Childhood Measurement Program and Experian MOSAIC geodemographic analysis for Market Segmentation

2009 Go Jefferies. UK Sustainable Investment Fund Discussion Paper: Pro-development Financial Products: Barriers to Growth

RESEARCH DISSEMINATION ACTIVITIES

2016 NHS Report on Patient Experience of Telehealth – publication, NHS and Health Service Research events

(Invited) UK Department of Health/NHS England Technology Enabled Care Services (TECS) Case study

RESEARCH GRANT PROPOSALS

2016 EPSRC Bridging the Gap Interdisciplinary Sandpit for Antimicrobial Resistance Research (Runner up for £20,000 prize)

2015 ESRC DTC Interdisciplinary Research Sandpit Event for Researcher-Led Initiatives on anti-microbial resistance from 5 disciplinary perspectives (awarded £1500)

2014 University of Nottingham’s Intention to Submit to EPSRC Themed Call: Anti-microbial Resistance. Draft proposal on Telehealth for AMR Stewardship accepted for inclusion to successful bid as an example of interdisciplinary research for pump priming funding.

2014 ESRC Overseas Institute Visit application to take up invitation to collaborate with Professor of Marketing Alladi Venkatesh (University of California, Irvine) as Visiting Scholar on the role of consumer imagination in patient co-production of telehealth service outcomes (Unsuccessful funding application)

CONFERENCES and SEMINARS

ORAL PRESENTATIONS

2017 ‘Institutional logics and the co-creation of value through self-service health care technology’. Go Jefferies, Hibbert & Bishop. Bringing Institutional Theory to Marketing. ISC Paris, 29-30 May.

2017 ACR Transformative Consumer Research Dialogical Conference. Transforming Patient Experience Track. Cornell University, 18-20 June.

2017 Newcastle University Open Lab: Lab Talks. ‘Telehealth Ninjas: A study of the mastery of technologies for chronic disease care’, 17 March.

2016  Invited Panellist, ‘Psychological and Social Determinants of Health in Healthcare Services’ (with Laurel Anderson, Per Skalen, Lars Witell, Ray Fisk, Daniele Mathras), ‘TSR Discourses in Well-being’, Special Session, SERVSIG International Research Conference, Maastricht University (17-19 June)

2016 Invited Speaker, British Sociology Association, East Midlands Medical Sociology Event, De Montfort University (4 April) ‘Telehealth Ninjas: A study of technology mastery for chronic disease care’.

2016 Centre for Services Management Doctoral Colloquium, Loughborough University, ‘Telehealth Ninjas: A study of technology mastery for chronic disease care’. Best Paper Award.

2015 Academy of Management 75^th Annual Meeting – Health Care Management Division Paper, ‘Improving Health Outcomes: Applying the Socio-Technical Imaginary toward a Program Theory for Antimicrobial Resistance and Telehealth Agendas’

2015 Centre for Health Innovation Leadership & Learning, Nottingham, Research Seminar with Prof Ewan Ferlie, ‘Patient experience of telehealth for chronic disease self-management: applying a value co-creation framework’

2015 Prof Rod Brodie’s Workshop on Customer Engagement, ‘Patient experience of telehealth for chronic disease self-management: applying a value co-creation framework’

2015 ‘Can you be your own boss with DIY healthcare? The paradoxical perversion of empowerment in the provision of Innovative Healthcare Services’ (ACR Transformative Service Research Dialogical Conference)

2014 ‘Exploring Patient Experience of Telehealth for Self-management of Chronic Disease: Applying a value co-creation framework’ (Technische Universität Dresden Interdisciplinary Summer School)

2014 Centre for Health Innovation, Leadership & Learning (CHILL) Brownbag Seminar, ‘Patient experience of telehealth for chronic disease self-management: applying a value co-creation framework’

2014 ‘Exploring Patient Experience of Telehealth for Self-management of Chronic Disease: Using Feminist Perspectives to Analyse Discursive Change in the Healthcare Servicescape’ (Association for Consumer Research Gender, Marketing & Consumer Behaviour, Helsinki)

2014 ‘An exploratory study of X-PERT Educators’ views of Diabetes Self-management and Structured Education’ (Health Services Research Network, Nottingham)

2014 (Go Jefferies & Helliwell), ‘Ways of improving health outcomes: Antimicrobial resistance and Telehealth Agendas’ (International Philosophy of Nursing Conference, Nottingham)

 2014 ‘Patient experience of telehealth for chronic disease self-management: why a value co-creation framework?’ (Midlands Regional Doctoral Colloquium Nottingham)

2013 ‘An exploratory study of healthcare professionals’ views of Diabetes Self-management and Structured Education: The role of context on professional agency and the spread of innovation’ (European Sociology Association, Turin, Italy)

ACADEMIC SERVICE

Reviewer 

• Journal of Service Research Special Issue
• Academy of Management (Health Care Management)
• Consumer Culture Theory Conference
• AMA Marketing and Public Policy Conference

Conference organisation

• 2014 Midlands Doctoral Research Consortium
• 2013 Annual Critical Realism Workshop and Conference (Assistant)
• 2009 Net Impact Sustainable Lifestyles Community Event (Chair)

Organising Seminars, Inviting External Speakers

• Halina Haag from Wilfrid Laurier University, Canada
• Rowena Murray, University of the West of Scotland

Guest lecturing

• 2013-2016 University of Nottingham School of Nursing & Midwifery (Chronic disease management and Clinical decision making PG modules)

PhD Representative for Nottingham University Business School

• Open Days, University Board Presentation, Research Council and Business School Accreditation Reviews, Media Interviews
• M Res & PhD Mentor

PARTICIPATION IN CONFERENCES & SEMINARS

Marketing

• Consumer Culture Theory Conference, Helsinki 2014
• Qualitative Methods and Research Design for Consumer Culture Theorizing, PhD School Seminar 2013 (SKEMA, Lille)
• Aston Marketing Research Camp 2013, 2014

Healthcare Management

• Academy of Management Annual Meeting, Vancouver 2015
• Royal Society of Medicine: Using Apps to deliver healthcare 2013
• Kings Fund Intl Telehealth & Telecare Conference 2013
• Primary Care Diabetes Society Conference 2013 — Poster Awards Shortlist
• CITRIS@Berkeley Pragmatic Translational Informatics for research in support of health (Nick Anderson, UC Davis) 2014

Methodology

• Interfaces: Method and Critique for Designed Cultures (ESRC Conference at University of Warwick’s Centre for Interdisciplinary Methodologies) 2015
• Annual Critical Realism Conference 2013
• NCRM MODE Multimodal Transcription 2013
• Luce Irigaray Seminar at University of Warwick 2014

Teaching & Knowledge Sharing

• Lecturing for Learning 2015
• Training Event for New Teachers 2014
• Marking & Assessment 2014
• Preparing for your Viva 2014
• EPSRC Media Training 2012

MEMBERSHIPS and AFFILIATIONS

• 2015 Academy of Management
• 2014 Primary Care Development Centre (Associate)
• 2014 Nottingham City (NHS) CCG and CityCare (NHS) Partnership’s Assistive Technology Evaluation Steering Committee (Standing member)
• 2012 Centre for Health Innovation, Leadership & Learning (CHILL)
• 2014 Midlands Regional Doctoral Colloquium (Organising committee member)
• 2013 European Sociological Association
• 2014 Consumer Culture Theory
• 1990 Wellesley College Alumna

LANGUAGES and SKILLS

• English (Native speaker, highest level)
• German (Fluent, intermediate level)
• Spanish (Fluent, intermediate level)
• French (Fluent, intermediate level)
• Italian (Basic level)
• Qualitative research
• 2013 ILTP qualified (small group teaching)
• Nvivo 10 (Windows and Mac)
• Stakeholder engagement
• Management consultancy and Business plan writing
• Project management
• Freelance academic proof reading and copy editing since 1999
• Public engagement: Blogging on interdisciplinary research ‘Seeding a Seed’ since 2015 https://seedingaseed.wordpress.com/; Institute of Mental Health blog 2013; ESRC 2015; Own blog on consumption since 2012

Multi-sector Employment & Volunteer Work

The Go Sustainability Consultancy Ltd Director (since 2010)	Own social enterprise, social marketing and research consultancy. Market research and business planning for charities to replace grant funding income streams.
Apex-Works Ltd (volunteer) Charity Trustee 2011-2012	30-year old charity focusing on developing life and work opportunities for vulnerable and marginalised groups, especially ex-offenders and transient groups. Active participant in governance and working groups on Quality, Innovation and Strategy.
ThirdKey Enterprise Solutions Associate Consultant 2010 – 2011	Independent social enterprise strategic consulting for diverse clients (small to medium charities with turnover from £150K – £3m and regional social enterprise infrastructure body) for business opportunity analysis, routes to income diversification, clarity of governance structure and social enterprise innovation. Stakeholder engagement; and market intelligence and identifying growth opportunities for new social enterprises.
Net Impact (volunteer) Nottingham Chapter Leader 2008 – 2009	Secured funding from a new client relationship leading to a 2-event sponsorship deal with the Cooperative Group, and matched funding from NUBS and the International Centre for Corporate Social Responsibility for a public conference on Sustainable Lifestyles. Raised Net Impact profile locally and amongst national stakeholders. See our captivating short film of the event at http://www.youtube.com/watch?v=BATQncty28Y
Ufi Ltd (Public sector) Senior Regional Performance Manager – East Midlands 2006-2008	Adult E-learning. Team leader, line manager, contract manager of high value learndirect (£8.7m p.a.) and Train to Gain (£400k) contracts to deliver e-learning (from Entry 3 Basic Skills to Level 5 Institute of Leadership & Management qualifications). Performance managed team and subcontractor network to be best performing region for 3 years (Ranked 1 or 2 nationally across all KPIs).
Tribal Hubs Ltd (Tribal Group Consultancy) Contract Manager 2005-2006	Adult E-Learning. Responsible for performance management and budget strategy for diverse network of learndirect learning centres in Dorset & Somerset. Hit all stretch targets, increased overall public funding allocation to the region to meet demand for subsidy.
Plane Drinks Ltd Co-founder/Co-Director/Company Secretary 2000 – 2005	Start up. Co-founded and managed a social business for new product development: (a functional soft drink to prevent deep vein thrombosis). Wrote business plan, raised capital, managed relationships with scientific, design, Swedish packaging and manufacturing partners.
American Academy in Berlin Translator 2001	German to English translation of cultural media for bimonthly publication (The Berlin Journal) about the social scientists, economists and artists supported by the international cultural academy.