Date: Friday 25th September 2009
Time: 0945 – 1630
Venue: MLA London, 4th Floor, 53-56 Great Sutton Street, London EC1V 0DG
Sector: All sectors

Summary of the day
This session will demonstrate how a planned approach to advocacy, intended to influence the right people, in the right way, at the right time can put your organisation in a much stronger position. It will support a range of activities including negotiating difficult budget decisions, riding out the economic storm, and taking advantage of funding opportunities. Advocacy is an essential element of marketing and communications: it is about systematically identifying stakeholders and building bridges to get their support, which may make the difference between success and failure.

Learning objectives
– Understanding how to make best use of advocacy
– Developing an Advocacy Strategy
– Understanding how advocacy sits with marketing and communications Developing methodologies for stakeholder and community engagement

Areas covered during the day

– Effectively reviewing which individuals have an impact on your organisation’s success
– Setting clear objectives
– Prioritising the tasks
– Developing and using a stakeholder engagement map for own organisation
– Workshop on engagement skills and techniques

Registration: 09:45 – 10:00
Course: 10:00 – 16:30

Trainers: Hopkins van Mil
Cost: £125 (+ VAT) per delegate; cost includes all course papers, refreshments, and lunch.