Thursday 18 March 2010
British Institute of Radiology, 36 Portland Place, London W1N 4AT
Chair: Sam Bruinsma, Brill Publishing
Speakers:
Paul DeCillis, American Institute of Physics
Laura Cox, Frontline Global Marketing Services
Linda Bennett, Goldleaf
Martin Marlow, Maverick Marketing
Richard Padley, Semantico
Sarah Stamford, eBooks Cambridge
A unique opportunity to consider both the present situation facing academic and scholarly publishers of all shapes and sizes, and the likely direction for the business of academic book publishing in the immediate future.
‘The economic crisis seems to have added a rocket booster to the pace of change in the world of scholarly communications, and it absolutely feels like that there is no going back now.’ Janet Fisher from her editorial in Learned Publishing, October 2009
Who should attend: all those concerned with strategies for developing book content from an Editorial, Sales, or Marketing background.
PROGRAMME
0930 Registration
0945 Introduction
Sam Bruinsma, Director of Business Development and Electronic Publishing, Brill
1000 Keynote: Looking forward. The future from the perspective of a US society publisher who has recently launched an eBooks platform
Paul DeCillis, Director Online Publishing, American Institute of Physics (APS)
1100 Scholarly Book Publishing Practice – the ALPSP survey findings
Laura Cox, Managing Director, Frontline Global Marketing Services and co-author of the ALPSP survey
1130 Coffee
1200 How are publishers breaking the mould? Some case-study examples
Linda Bennett, Gold Leaf
1230 The Google Book Settlement and how it will affect the eBook environment
speaker to be confirmed
1300 Lunch
1400 Using third-party suppliers to reach the market; the place of the aggregator in your marketing strategy
Martin Marlow, CEO, Maverick Marketing
1430 eBook Readers and the impact of other new technologies
Richard Padley, Managing Director, Semantico
1500 What librarians might want next
Sarah Stamford, Project Manager, eBooks Cambridge (University of Cambridge)
1530 Panel of Speakers
1600 Close with glass of wine
Online booking and full details at www.alpsp.org
Lesley Ogg
Senior Coordinator, Events & Information Systems
Association of Learned and Professional Society Publishers
E: events@alpsp.org; T: +44 (0)1245 260571; F: +44 (0)1245 260935; www.alpsp.org