Thursday 18 March 2010
\nBritish Institute of Radiology, 36 Portland Place, London W1N 4AT<\/p>\n
Chair: Sam Bruinsma, Brill Publishing<\/p>\n
Speakers:
\nPaul DeCillis, American Institute of Physics
\nLaura Cox, Frontline Global Marketing Services
\nLinda Bennett, Goldleaf
\nMartin Marlow, Maverick Marketing
\nRichard Padley, Semantico
\nSarah Stamford, eBooks Cambridge<\/p>\n
A unique opportunity to consider both the present situation facing academic and scholarly publishers of all shapes and sizes, and the likely direction for the business of academic book publishing in the immediate future.<\/p>\n
‘The economic crisis seems to have added a rocket booster to the pace of change in the world of scholarly communications, and it absolutely feels like that there is no going back now.’ Janet Fisher from her editorial in Learned Publishing, October 2009<\/p>\n
Who should attend: all those concerned with strategies for developing book content from an Editorial, Sales, or Marketing background. <\/p>\n
PROGRAMME<\/p>\n
0930 \tRegistration<\/p>\n
0945 Introduction
\nSam Bruinsma, Director of Business Development and Electronic Publishing, Brill<\/p>\n
1000 Keynote: Looking forward. The future from the perspective of a US society publisher who has recently launched an eBooks platform
\nPaul DeCillis, Director Online Publishing, American Institute of Physics (APS) <\/p>\n
1100 \tScholarly Book Publishing Practice \u00e2\u20ac\u201c the ALPSP survey findings
\nLaura Cox, Managing Director, Frontline Global Marketing Services and co-author of the ALPSP survey<\/p>\n
1130 \tCoffee <\/p>\n
1200 \tHow are publishers breaking the mould? Some case-study examples
\nLinda Bennett, Gold Leaf<\/p>\n
1230\tThe Google Book Settlement and how it will affect the eBook environment
\nspeaker to be confirmed<\/p>\n
1300 \tLunch<\/p>\n
1400 Using third-party suppliers to reach the market; the place of the aggregator in your marketing strategy
\nMartin Marlow, CEO, Maverick Marketing<\/p>\n
1430\teBook Readers and the impact of other new technologies
\nRichard Padley, Managing Director, Semantico<\/p>\n
1500 \tWhat librarians might want next
\nSarah Stamford, Project Manager, eBooks Cambridge (University of Cambridge)<\/p>\n
1530 \tPanel of Speakers
\n1600\tClose with glass of wine<\/p>\n
Online booking and full details at www.alpsp.org<\/p>\n
Lesley Ogg
\nSenior Coordinator, Events & Information Systems
\nAssociation of Learned and Professional Society Publishers
\nE: events@alpsp.org; T: +44 (0)1245 260571; F: +44 (0)1245 260935; www.alpsp.org <\/p>\n","protected":false},"excerpt":{"rendered":"
Thursday 18 March 2010 British Institute of Radiology, 36 Portland Place, London W1N 4AT Chair: Sam Bruinsma, Brill Publishing Speakers: Paul DeCillis, American Institute of Physics Laura Cox, Frontline Global Marketing Services Linda Bennett, Goldleaf Martin Marlow, Maverick Marketing Richard … Continue reading