Somebody on LinkedIn is listed as being a business couch.  I am certain he meant to say coach but he didn’t, he said couch.  I had a look at his public profile and below the project management and e-card implementations I see that he has been certified as a coach, and still… I can’t get from my mind the utter appropriateness of naming someone – someone who says well done, pats you on the shoulder and supports you through change – a business couch.

What kind of business couch would you want?  An overstuffed purple velvet couch, or a firm yet luxurious chocolate leather couch, or a practical tweedy brown couch or a pale cream linen couch that the dog is not allowed on? I want a couch, somewhere comfortable and accepting that I can sit or lie on – or jump on.  In my new job I have met many people who are happy to have met me and will support me in my attempts to spread the message that entrepreneurship is as naturally human as standing upright.  I need those people.  But I also want backing, I want authority.  Someone in authority who says that what I say should be paid attention to; that means that I have a hat with tassels, a badge, I have the king’s signet ring