{"id":94,"date":"2012-05-31T00:00:33","date_gmt":"2012-05-30T23:00:33","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/?p=94"},"modified":"2012-05-31T00:00:33","modified_gmt":"2012-05-30T23:00:33","slug":"use-common-words-to-explain-uncommon-things-tdc12-day-2","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/2012\/05\/31\/use-common-words-to-explain-uncommon-things-tdc12-day-2\/","title":{"rendered":"Use common words to explain uncommon things #TDC12 day 2"},"content":{"rendered":"<p>Week 5:3<\/p>\n<p>Thinking Digital Day 2 TDC12<\/p>\n<p>I can by now wholeheartedly recommend this conference because Herb Kim has organised the first day with incredible care in the order of speakers.<\/p>\n<p><strong>Ken Segall<\/strong> (look for @ksegall) the author of &#8220;Insanely simple&#8221; and a man who worked closely with Steve Jobs.<\/p>\n<p>Rather than give his talk, I will list some of his para-phrases.<br \/>\nStart with your first idea of a product and then peeling away the unnecessary leads to a product that you can fall in love with. Because Brains+Common sense = Simplicity<br \/>\nBut Often smart people lack common sense<br \/>\nSimplicity is not a trend, it does not follow trends.\u00a0 A love of simplicity is burned into our wiring.<br \/>\n<strong>Complexity<\/strong> is evil twin of simplicity. And with it comes Meetings.\u00a0Research and analysis. Opinions. Naysayers.\u00a0 Jobs thought that a slick presentation is some way of manipulating him.\u00a0 Jobs hated focus groups. He did not think it was someone else&#8217;s job to imagine the new.\u00a0 He loved to quote Henry Ford&#8230; &#8220;If I had asked people what they wanted, they would have said faster horses.&#8221;<br \/>\nProliferating models confuse the brand, scatter your customers.<br \/>\nWhat are the Elements of <strong>Simplicity<\/strong>?<br \/>\nSimplicity is the foundation of innovation. And Simple can be harder than complex.\u00a0 Organise the company like a startup no matter how large. Small groups of smart people = Apple\u2019s most powerful weapon. Less choice.<\/p>\n<p>Leonardo da Vinci said \u201cUse common words to explain uncommon things.\u201d<\/p>\n<p>Newcastle University\u2019s Paul Watson examines social exclusion, and through projects such as the ambient kitchen for older people and the eye tracker (and every other tracker) enabled car to measure the effect of interventions on driver confidence in older people, they are doing amazing but methodical ground breaking work.<br \/>\nPaul\u2019s team have done things like fit accelerometers into the knife handles in the ambient kitchen \u2013 remove the handle of a brand new knife, remake the handle with a 3D printer and embed the accelerometer.<\/p>\n<p>Accelerometers remain a feature with Zombie Runs.<\/p>\n<p><strong>Adrian Hon<\/strong><br \/>\nUsing the inbuilt GPS and accelerometer in a smartphone, Zombie Runs is a story game to get people running.\u00a0 If you chose a high level of ghoulishness and you slow down the zombies close in and come to get you!<br \/>\nBut how did they fund the development?\u00a0 <strong>Crowdfunding.<\/strong><\/p>\n<p>They went onto kickstarter and asked for a low amount \u2013 and watched and waited to see whether people would pledge money.\u00a0 They did.\u00a0 Of course it also generated excitement and interest and brand ambassadors.<\/p>\n<p>He examined the Far Future and designed stories around: A history of the future in 100 objects. He chose <strong>the opposite of pessimism<\/strong>.<br \/>\nBut remember: Technology is just plastic and metal until we do something with it.<\/p>\n<p><strong>Markus Lindkvist<\/strong> We suffer from Infobesity \u2013 people know too much so they fear murder when the risk of being murdered is at an historic low.<br \/>\nHis advice is:<br \/>\nReflect, speak to the elderly, do not read the news. Observe the slow changes. When we are given a longer life \u2013 what do we do with it?<br \/>\nThe fog of the future and too much dramatic news leads to us fearing the negative unexpected! We must be open to the positive unexpected.\u00a0 Globalisation is linear with the Same thinking happening in more places.\u00a0 So to predict the medium future observe that What was expensive, it will become cheap.<\/p>\n<p>Make a choice \u00e0 Compete or create.\u00a0 So gather your bravery<br \/>\n<strong>Make a list of fifty dangerous things to do.<\/p>\n<p><\/strong><\/p>\n<p>1. Experiment.\u00a0 2. Recycle failures.\u00a0 3.\u00a0 Be patient!\u00a0 4. Make enemies.<\/p>\n<p><strong>Tom Chatfield<br \/>\n<\/strong>Since our Will power is limited we should alternate unconnected time with connected time.<\/p>\n<p><strong>Sebastian Seung<\/strong><br \/>\nHuman connectomes \u2013 the comprehensive map of neural connections in the human brain \u2013 are unique.\u00a0 I am more than my genes&#8230; I am my connectome<br \/>\nThe tracing out of the images will take a long long time, so they decided to try to Gamify the tracing out\u00a0for something simpler \u2013 an eye \u2013 and the gamer guides an ai at: <a href=\"https:\/\/play.eyewire.org\/\" target=\"_blank\">https:\/\/play.eyewire.org\/<\/a><br \/>\nBe a Trainee neuro anatomist<\/p>\n<p><strong>Peter Gregson<\/strong> music and technology alchemist<br \/>\nhas developed Goplay and says that<\/p>\n<p><strong>Music is about listening<\/p>\n<p><\/strong><\/p>\n<p><strong>Mikko Hypponon<br \/>\n<\/strong>Cyber security Jedi<br \/>\nWhen something is too good to be true online, then it usually is.<br \/>\nYou must take precautions online just as you do in the real world to guard against attacks by criminals, scamsters<br \/>\nHactivists and then also Governments develop Trojans.\u00a0 If there is no clear money making motive, if it&#8217;s not hacktivism, it must be governmental.<\/p>\n<p><strong>Alice Taylor<br \/>\n<\/strong>Makes Born digital Artefacts<br \/>\n3D printing of world of Warcraft characters led eventually to this business, making dolls using 3D printers.<\/p>\n<p>The methods are: Powder, Liquid (the most expensive), and extruded plastic or FDM (fused deposition modelling)<br \/>\nAnd while this does not currently replace injection moulding, these methods are Quick, customisable, expensive (but cheap relative to injection moulding), small batches<br \/>\nResolution is still not very fine but technology is making great strides.<br \/>\nThe opportunities are: Since all Synthetic hair is made in China, can this be made in the UK and maybe from corn? Coloured plastics.\u00a0 Better resolution and finishing, Biodegradable plastic<\/p>\n<p>Distributed manufacturing&#8230;.. Using &#8220;public&#8221; 3D printers.<\/p>\n<p><strong>Natalie Miebach<br \/>\n<\/strong>The real feeling of numbers and measurements gets lost when we rely on the digital realm only. We should touch and hold and feel.<br \/>\n<strong>Helen Czerski<br \/>\n<\/strong>The ice cap in Greenland central is 4km thick and the rock underneath is actually below sea level.<br \/>\nWhy should I care about bubbles? \u00a0Because they carry gas into the ocean and then exchange with the ocean and they rise up and burst and release bug bubble detritus into the air. Bubbles are selective, some compounds adhere to bubble wall and others not; those that do get spat out when the bubble bursts.<br \/>\nPhysics professionals are also interested in clouds!<\/p>\n<p><strong>Pam Warhurst<br \/>\nRedefining resilience.<\/strong>\u00a0 Creating communities through gardening in Incredible-edible-Todmorden<br \/>\nPropaganda gardens start a conversation. Doing it to start a revolution through Positive action to show that we can do something differently rather than just wait for someone else to sort it out. There were No reports no strategy no research. They Just did it asking themselves Is it possible that there is a different way&#8230; And in this different way, the language is food.\u00a0 Plant edible gardens that are Joined up and inclusive. If you eat, you are in and if you pick the last one you plant a new one.<\/p>\n<p>Startups will change the world<\/p>\n<p><strong>Zach Lieberman.<\/strong> Art! And coding and fonts.\u00a0 He is working on a project to install balloons along Hadrian&#8217;s Wall for the cultural Olympiad.<\/p>\n<p><strong>Margaret Maitland<\/strong><br \/>\nIn Cairo antiquities were damaged and stolen from the museum&#8230; Citizens and museum staff limited losses by forming human shields and this news was spread and discussed via Blogs, twitter and news feeds.<br \/>\nArchaeology is a slow process, long term but also destructive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Week 5:3 Thinking Digital Day 2 TDC12 I can by now wholeheartedly recommend this conference because Herb Kim has organised the first day with incredible care in the order of speakers. Ken Segall (look for @ksegall) the author of &#8220;Insanely simple&#8221; and a man who worked closely with Steve Jobs. Rather than give his talk, &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/2012\/05\/31\/use-common-words-to-explain-uncommon-things-tdc12-day-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Use common words to explain uncommon things #TDC12 day 2<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1089,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/users\/1089"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/posts\/94\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/posts\/94\/revisions\/95"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/media?parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/categories?post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/lucillevalentine\/wp-json\/wp\/v2\/tags?post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}