{"id":40,"date":"2026-10-09T06:00:00","date_gmt":"2026-10-09T05:00:00","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/?p=40"},"modified":"2026-10-09T05:46:13","modified_gmt":"2026-10-09T04:46:13","slug":"40","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/2026\/10\/09\/40\/","title":{"rendered":""},"content":{"rendered":"\n

Who Chooses Your Next Purchase: You or AI?<\/h1>\n\n\n\n

What AI shopping assistants mean for brands and consumer choice.<\/strong><\/em><\/p>\n\n\n\n

\"Nadia<\/figure>\n\n\n\n

How brands can earn a place. on the AI shopping shortlist and build trust. Ask an AI assistant to find a birthday gift <\/a>within your budget and it can produce a shortlist in seconds. For brands, the question is immediate, what earns a place on that list?<\/p>\n\n\n\n

AI adds another intermediary between businesses and customers. Clear product descriptions, accurate prices and useful information help shoppers assess an offer. For a smaller business, explaining precisely whom a product is suited to, is the start. <\/p>\n\n\n\n

Yet a recommendation still needs scrutiny. Customers should be able to check the information, compare alternatives and understand why a product has been suggested.<\/p>\n\n\n\n

The brand\u2019s responsibility continues after discovery. Product quality, reliable delivery and responsive service turn an introduction into a relationship.<\/p>\n\n\n\n

AI can help narrow the options. Brands earn lasting trust by making customers glad they chose them.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Who Chooses Your Next Purchase: You or AI? What AI shopping assistants mean for brands and consumer choice. How brands can earn a place. on the AI shopping shortlist and build trust. Ask an AI assistant to find a birthday … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":12223,"featured_media":41,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[6,4],"class_list":["post-40","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behaviour","tag-alexander-research","tag-marketing-strategy"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/users\/12223"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":42,"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/posts\/40\/revisions\/42"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/media\/41"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}