{"id":12223,"name":"Nadia Elizabeth Alexander-Khan","url":"https:\/\/nadiaalexanderkhan.com","description":"Nadia Alexander-Khan\r\n\r\nMarket Research \u00b7 Consumer Behaviour \u00b7 Marketing Strategy\r\n\r\nNadia Alexander-Khan works at the convergence of market research, consumer behaviour and marketing strategy, examining the influences that shape how people perceive value, make choices and form relationships with brands.\r\n\r\nHer work brings together consumer psychology, market intelligence and cultural analysis, with particular interests in brand value, premium and luxury consumption, digital consumer behaviour, identity and emerging patterns of demand reshaping contemporary markets.\r\n\r\nWith a strategic and commercially informed approach to research, she is particularly interested in the relationship between what consumers say, what they do and what ultimately influences their decisions, translating those insights into a clearer understanding of markets, brands and commercial opportunity.\r\n\r\nShe is the founder of Alexander Research, an independent research initiative exploring consumer behaviour, markets and culture, alongside the economic, psychological and social dynamics influencing the future of consumption.\r\n\r\nHer central research interest is simple: \r\n\r\nUnderstanding not only what people buy, but why they choose it and what those choices reveal about where markets are moving next.","link":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/author\/c4066550\/","slug":"c4066550","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/7bd0e53287c8cefff24e0d324b889528?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/7bd0e53287c8cefff24e0d324b889528?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/7bd0e53287c8cefff24e0d324b889528?s=96&d=mm&r=g"},"meta":[],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/users\/12223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/nadiaalexanderkhan\/wp-json\/wp\/v2\/users"}]}}