The Side-effects. The objective of my project is to look at the mediums of mass communication and mass media on the world today. I am exploring the effects they have on us and ultimately how it has created a world in which we no longer interact with the world per se; there is no conversation, but one way communication. Mass media and technological advances have lead to a world in which individual thought has been displaced, and taken over by externally programmed thought. I am looking at the views of the following people primarily: Marshall Mcluhan, Jean Baudrillard. The main concepts that I will be covering are as follows \u2022 Global Village \u2013 I will be exploring the concept that the world in which we live is that of a village again. Today’s instant communications have all but erased time and space and rendered national boundaries meaningless \u2022 Hyper-reality – The concept of hyper-reality refers to the idea that it is no-longer possible, in a media-saturated world, to distinguish between what is real and what is not (what is, in essence, a simulation of “reality”). Hyper-reality, therefore, is a situation in which nothing and everything is “real”; it is a situation in which we have lost the ability to distinguish reality and fiction. \u2022 Television \u2013 I will explore the side effects of this medium including how it provides an outlet for hyper-reality, how advertising effects the world and how it has lead to a desire for instant gratification, an emphasis on personal experience and a de-emphasis on acceptance of responsibilities Sources: Marshall Mcluhan and Bruce Powers: The global village, Jerry Mander: Four arguments for the elimination of television, Jean Baudrillard, System of objects, Marshall Mcluhan and Questin Fiore: The medium is the message, Adorno: The culture industry, Jean Baudrillard: The ecstasy of communication, Jean Baudrillard: Simulaca and simulation, Jean Baudrillard: Simulations, Paul Virilio: Open Sky, Marshall Mcluhan: Understanding Media: the extension of Man, John Fiske: Power play power works, Jean Baubrillard: Seduction, Douglas Kellner: Jean Baudrillard: From Marxism to Post Modernism and Beyond, Marshall Mcluhan: Mechanical Bride Daniel Joseph, Boorstin: The Republic of Technology: Reflections on Our Future Community, Jerry Mander: In the Absence of the Sacred: The Failure of Technology and the Survival of the Indian Nations, Nick Stevenson: Understanding media cultures : social theory and mass communication<\/p>\n","protected":false},"excerpt":{"rendered":"
Laura Taylor, 2004, Stage 2<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[413,22,128],"tags":[70,395,69],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-413","category-abstracts","category-stage-2-abstracts","tag-baudrillard","tag-communication","tag-technology"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1579\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}