Place: Advertising, or more specifically, questioning the assumption that the \u2018success of advertising relies upon the ability to appeal to negative human emotion\u2019. Aims and Objectives of My Project: \u2022 To initially establish where this assumption came from. \u2022 To briefly explain \u2018why\u2019 advertising was created in the first instance and \u2018how\u2019 it developed into the institution it has become today. \u2022 To identify the negative human emotions that advertising deals with. It is imperative to also demonstrate that playing on such emotions is the very intent of advertising, both on a theoretical and practical level. I will prove that from a personal point of view, and with reference to relevant case studies that advertising does work (on the grounds suggested). I will also address the possibility that the proof of successful advertising comes when an appeal to consumer ends is absent. \u2022 To acknowledge that there are incidents in, which negative human emotions actually cause advertising to fail. I must also consider the fact that advertising, in a sociological context, has subsided to consumerism in the twenty-first century. \u2022 To consider other possible reasons \u2018why\u2019 advertising is not quite as successful as the title of my project initially implies. \u2022 To attempt to align the thoughts of certain prominent philosophers with the existence of advertising i.e. to assess how the philosophers would respond to the fundamental workings of the industry as a whole. My focus here will particularly fall upon Plato, Aristotle, Hegel, Montaigne, Epicurus, Locke and Husserl.<\/p>\n","protected":false},"excerpt":{"rendered":"
Deanne Dixon, 2004, Stage 2<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[413,22,128],"tags":[427,159,94],"class_list":["post-1591","post","type-post","status-publish","format-standard","hentry","category-413","category-abstracts","category-stage-2-abstracts","tag-advertising","tag-consumerism","tag-hegel"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1591"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1591\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}