{"id":1699,"date":"2006-01-12T00:00:00","date_gmt":"2006-01-12T00:00:00","guid":{"rendered":"http:\/\/localhost\/wptest\/2006\/01\/12\/does-the-philosophy-of-existentialism-provide-an-insight-into-the-world-of-branding\/"},"modified":"2006-01-12T00:00:00","modified_gmt":"2006-01-12T00:00:00","slug":"does-the-philosophy-of-existentialism-provide-an-insight-into-the-world-of-branding","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/philosophy\/2006\/01\/12\/does-the-philosophy-of-existentialism-provide-an-insight-into-the-world-of-branding\/","title":{"rendered":"Does the Philosophy of Existentialism Provide an Insight into the World of Branding?"},"content":{"rendered":"<p>Territory: Branding (the world\u2019s largest include Coca-cola, Microsoft, IBM and Nokia) Philosophy: Existentialism, notably that of Jean-Paul Sartre(1905-80), (right). The aim of my project is to explore the world of branding and assess the relevant applications of existentialism. I shall examine how an investigation into existential freedom can reveal new and intriguing insights into the world of brands. I consider the significance of branding to my own existential freedom, (and issues including brand loyalty), asking such questions as: In what way does branding affect my freedom? Is my freedom diminished by brand loyalty? Is brand loyalty merely a symptom of existential freedom; perhaps an inevitable outcome in light of the vast choice offered? Is it a safe option, to avoid anguish and anxiety over my freedom, to choose the big brand? Through investigating our everyday existence, I hope to explore, the relationship between ourselves, our freedom, and branding. I aim to develop these ideas through the work of Jean-Paul Sartre, and existential philosophy, which itself has undergone considerable change, from its birth to its present-day form. However the most important element of change, that I discuss in my project, is the movement from my own existential freedom in relation to brands, to the existential freedom of the brand itself \u2013an existential brand\/\u2019brand existentialism\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clare Bevan, 2006, Stage 3<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[461,22,123],"tags":[486,52,40],"class_list":["post-1699","post","type-post","status-publish","format-standard","hentry","category-461","category-abstracts","category-stage-3-abstracts","tag-branding","tag-existentialism","tag-sartre"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1699"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1699\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}