{"id":1717,"date":"2007-01-12T00:00:00","date_gmt":"2007-01-12T00:00:00","guid":{"rendered":"http:\/\/localhost\/wptest\/2007\/01\/12\/the-change-of-social-values-over-the-last-100-years-as-demonstrated-in-advertising\/"},"modified":"2007-01-12T00:00:00","modified_gmt":"2007-01-12T00:00:00","slug":"the-change-of-social-values-over-the-last-100-years-as-demonstrated-in-advertising","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/philosophy\/2007\/01\/12\/the-change-of-social-values-over-the-last-100-years-as-demonstrated-in-advertising\/","title":{"rendered":"The Change of Social Values over the last 100 years as Demonstrated in Advertising"},"content":{"rendered":"<p>Territory: Beer advertisements. Object: Carlsberg advertisements. Aim: The aim of my personal project is to show the changing attitudes and social values of the early 20th century society as opposed to our contemporary society. I have decided to show this using the marketing of beer. I also intend to point out how these represent the introduction of \u201cLad Culture\u201d which became apparent in British society during the 1990\u2019s along with \u2018lads\u2019 magazines such as maxim, FHM and Loaded as well as TV shows such as \u2018men behaving badly\u2019. It also shows a distinct change in attitude towards the consumption of alcohol in general; the development of the binge drinking culture that is so prevalent in today\u2019s youthful society. I also believe these adverts show a distinct decline in the strong family values that we saw in the first half of the 20th century. I will thus talk about Hegel\u2019s view of family values and compare them to that of a lesser known modern philosopher, David Cooper\u2019s, works called \u2018The death of Family\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Susanna Cain, 2007, Stage 2<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,22,128],"tags":[427,497,94],"class_list":["post-1717","post","type-post","status-publish","format-standard","hentry","category-491","category-abstracts","category-stage-2-abstracts","tag-advertising","tag-alcohol","tag-hegel"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1717\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}