{"id":1762,"date":"2007-01-12T00:00:00","date_gmt":"2007-01-12T00:00:00","guid":{"rendered":"http:\/\/localhost\/wptest\/2007\/01\/12\/identity-in-the-new-age-of-consumerism-and-advertising-a-study-of-identity-formation-in-contemporary-culture\/"},"modified":"2007-01-12T00:00:00","modified_gmt":"2007-01-12T00:00:00","slug":"identity-in-the-new-age-of-consumerism-and-advertising-a-study-of-identity-formation-in-contemporary-culture","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/philosophy\/2007\/01\/12\/identity-in-the-new-age-of-consumerism-and-advertising-a-study-of-identity-formation-in-contemporary-culture\/","title":{"rendered":"Identity in the New Age of Consumerism and Advertising: a study of identity formation in contemporary culture"},"content":{"rendered":"<p>My Aims: \u2022 To research the advertising sector in relation to its effects upon the public and their perception of themselves. \u2022 To study and investigate certain philosophical concepts, both obvious and obscure, which can be connected with such research. \u2022 To contact individual advertising companies, both profit and not-for-profit, in order to ascertain any differences in their agendas. \u2022 To briefly survey the public as to their thoughts on the subject, a questionnaire was circulated among different groups of society. \u2022 Through study of philosophical concepts I hope to be able to develop my argument. \u2022 To briefly investigate whether we do indeed live in a culture of consumerism and its connections with advertising. \u2022 I hope to be able to conclude that advertising and the new consumerism leaves the individual in a state of confusion and identity uncertainty, with a particular focus on youth. Sources: I shall be focusing on one key thinker; Charles Taylor and his work: \u201cPhilosophical Arguments and Papers\u201d. However, I shall also be focusing in a more general sense upon other individual works; \u2022 David Wiggins; \u201cSameness and Substance\u201d. \u2022 Richard Sennett; \u201cThe Culture of the New Capitalism\u201d and \u201cThe Corrosion of Character\u201d. \u2022 Anthony Giddens; \u201cModernity and Self-Identity\u201d. I shall also be using internet resources, research data, and contact with advertising companies and questionnaires to aid my project conclusion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andrew Denning, 2007, Stage 3<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491,22,123],"tags":[159,516,517],"class_list":["post-1762","post","type-post","status-publish","format-standard","hentry","category-491","category-abstracts","category-stage-3-abstracts","tag-consumerism","tag-taylor","tag-wiggins"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1762"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1762\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}