{"id":1776,"date":"2008-01-12T00:00:00","date_gmt":"2008-01-12T00:00:00","guid":{"rendered":"http:\/\/localhost\/wptest\/2008\/01\/12\/corporate-logos-mind-control\/"},"modified":"2008-01-12T00:00:00","modified_gmt":"2008-01-12T00:00:00","slug":"corporate-logos-mind-control","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/philosophy\/2008\/01\/12\/corporate-logos-mind-control\/","title":{"rendered":"Corporate Logos: Mind control?"},"content":{"rendered":"<p>Territory: Subliminal persuasion as seen in the corporate logo and advertising of the \u201cCoca Cola\u201d company has created a new type of \u2018sacred\u2019 icon. Object: \u201cCoca Cola\u201d advert from 1980\u2019s with sexual subliminal message. Aim: The aim of my personal investigation is to show how attitudes towards sacred icons have changed with the rise of the corporate identity in a capitalist society. I have decided to show this through the marketing of \u201cCoca Cola\u201d as \u201cCoca Cola\u201d is one of the world\u2019s most famous corporate logos. I have also investigated theories of false consciousness as well as Freudian ideas on sex, with regards to the question as to why subliminal sexual arousal would help to sell a non-sexual product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Susanna Cain, 2008, Stage 3<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[518,22,123],"tags":[427,64,32],"class_list":["post-1776","post","type-post","status-publish","format-standard","hentry","category-518","category-abstracts","category-stage-3-abstracts","tag-advertising","tag-capitalism","tag-freud"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1776\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}