{"id":1854,"date":"2009-01-12T00:00:00","date_gmt":"2009-01-12T00:00:00","guid":{"rendered":"http:\/\/localhost\/wptest\/2009\/01\/12\/is-marketing-unethical-an-investigation-through-the-thoughts-of-karl-marx-and-theodor-adorno\/"},"modified":"2009-01-12T00:00:00","modified_gmt":"2009-01-12T00:00:00","slug":"is-marketing-unethical-an-investigation-through-the-thoughts-of-karl-marx-and-theodor-adorno","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/philosophy\/2009\/01\/12\/is-marketing-unethical-an-investigation-through-the-thoughts-of-karl-marx-and-theodor-adorno\/","title":{"rendered":"Is Marketing Unethical? An Investigation through the Thoughts of Karl Marx and Theodor Adorno"},"content":{"rendered":"<p>For my stage three project I have decided to study the unethical issues that surround marketing in contemporary society. My interest in this topic has developed due to the fact that I recently applied, and was accepted, to a postgraduate course at Lancaster University in \u2018Management and Marketing.\u2019 The application required a personal statement, and it was through this requirement that I began to consider how I could link my philosophical background to a management and marketing application. In researching the course I became aware that one of the taught modules was \u2018understanding business ethics\u2019, as a result I decided to focus on business ethics for my project. The area of business ethics that I am going to concentrate on is marketing ethics. My aim in this project is to give a detailed discussion into the various marketing techniques apparent in contemporary society, through this discussion I aim to establish certain ethical pitfalls that marketing schemes slip into. Within this investigation I will concentrate on two areas, false and deceptive marketing and selective marketing. Thinkers: Karl Marx and Theodor Adorno. I believe both are ideal for my project as both of their thoughts relate to a critique of capitalism. I shall begin with Karl Marx and his notion of commodity fetishism, in doing this I will concentrate on his work entitled \u2018The fetishism of commodities and the secret thereof\u2019. This will lay the foundations from which I will introduce the thoughts of Theodor Adorno and his work on the culture industry, and the deceptive qualities of mass culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Myles Ball, 2009, Stage 3<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[540,22,123],"tags":[21,234,31],"class_list":["post-1854","post","type-post","status-publish","format-standard","hentry","category-540","category-abstracts","category-stage-3-abstracts","tag-ethics","tag-marketing","tag-marx"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1854"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1854\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}