{"id":1927,"date":"2010-01-12T00:00:00","date_gmt":"2010-01-12T00:00:00","guid":{"rendered":"http:\/\/localhost\/wptest\/2010\/01\/12\/commodification-has-it-tarnished-the-beautiful-game\/"},"modified":"2010-01-12T00:00:00","modified_gmt":"2010-01-12T00:00:00","slug":"commodification-has-it-tarnished-the-beautiful-game","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/philosophy\/2010\/01\/12\/commodification-has-it-tarnished-the-beautiful-game\/","title":{"rendered":"Commodification: Has It Tarnished the Beautiful Game?"},"content":{"rendered":"<p>\u2022 Historically, sports existed \u2018to promote aret\u00ea or human excellence which could be applied to almost any endeavour in life\u2019.<br \/>\n\u2022 Contemporarily, the market forces of Capitalism have taken over and money has become the primary objective \u2013 football is the greatest example of this transition from a character building activity to a mass-market business.<br \/>\n\u2022 What, though, does this process of Commodification involve? George Bataille and Guy Debord will be used to cast enlightenment on this within the context of the Surrealist and Situationist Parties.<br \/>\n\u2022 Furthermore, has the footballer become tarnished by this process of Commodification? In assessing the effects this has on the professional footballer\u2019s character, I shall be drawing on Schiller\u2019s Aesthetic Education and its arguments regarding modern society\u2019s obsession with specialists.<br \/>\n\u2022 Alistaire MacIntyre\u2019s views on how man\u2019s virtues should be able to be summoned and used in all situations will also be made relevant<\/p>\n<p>Schiller: \u2018\u2018[contemporary society encourages the footballer to be] nothing more than the living impression of the craft to which he devotes himself\u2019\u2019<\/p>\n<p>MacIntyre: \u2018\u2018someone who genuinely possesses a virtue can be expected to manifest it in very different types of situation\u2019\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jack Samler, 2010, Stage 2<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[564,22,128],"tags":[64,238,239],"class_list":["post-1927","post","type-post","status-publish","format-standard","hentry","category-564","category-abstracts","category-stage-2-abstracts","tag-capitalism","tag-commodification","tag-sport"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=1927"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/1927\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=1927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=1927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=1927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}