{"id":2027,"date":"2012-01-12T00:00:00","date_gmt":"2012-01-12T00:00:00","guid":{"rendered":"http:\/\/localhost\/wptest\/2012\/01\/12\/a-philosophical-enquiry-into-the-consumerism-and-advertising-used-in-the-housing-industry-in-britain\/"},"modified":"2012-01-12T00:00:00","modified_gmt":"2012-01-12T00:00:00","slug":"a-philosophical-enquiry-into-the-consumerism-and-advertising-used-in-the-housing-industry-in-britain","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/philosophy\/2012\/01\/12\/a-philosophical-enquiry-into-the-consumerism-and-advertising-used-in-the-housing-industry-in-britain\/","title":{"rendered":"A Philosophical Enquiry into the Consumerism and Advertising used in the Housing Industry in Britain"},"content":{"rendered":"<p>Our Commodity Fetishism has led to a growing consumer culture which advertising capitalises on and helps generate.<\/p>\n<p>We are bound by our desperate consumer culture according to both Philosophers. Marx believes that humanity has created a culture of \u2018Commodity Fetishism\u2019 where use and exchange value have been warped by our capitalist culture. Where Debord despairs that: \u2018all that was once directly lived has become mere representation.<\/p>\n<p>Comparing luxury development One Hyde Park with affordable Norfolk Homes one I have found that advertising capitalises on and helps generate the commodity fetishism. The advertising feeds the audience response not the product through signs of satisfaction; these satisfactions are different for diverse audiences. Gap in luxury and price is maintained through specific target marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jessica Cabbell Manners, 2012, Stage 3<\/p>\n","protected":false},"author":8792,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[592,22,123],"tags":[238,159,484],"class_list":["post-2027","post","type-post","status-publish","format-standard","hentry","category-592","category-abstracts","category-stage-3-abstracts","tag-commodification","tag-consumerism","tag-debord"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/2027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/users\/8792"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/comments?post=2027"}],"version-history":[{"count":0,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/posts\/2027\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/media?parent=2027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/categories?post=2027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/philosophy\/wp-json\/wp\/v2\/tags?post=2027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}