{"id":186,"date":"2020-10-06T13:56:54","date_gmt":"2020-10-06T12:56:54","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/?p=186"},"modified":"2020-10-06T13:56:55","modified_gmt":"2020-10-06T12:56:55","slug":"a-teachers-tale","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/2020\/10\/06\/a-teachers-tale\/","title":{"rendered":"A Teachers Tale"},"content":{"rendered":"\n

By Laurel Hetherington, Lecturer in Public Relations<\/strong><\/p>\n\n\n\n

I\u2019m writing this the week before induction and thought you might all be interested into what goes into preparing for your arrival from the teacher\u2019s point of view \u2013 a lecturer\u2019s lament if you like.\u00a0<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

We\u2019ve all been preparing our videos and sways and when you meet me, you will soon realise that  I\u2019m a true digital immigrant – a term all you digital natives will come to know in the coming weeks.   <\/p>\n\n\n\n

The basic theories and concepts of PR do of course stay the same, although there are new interpretations of these constantly coming through.  What does change is the application of these concepts in current and recent situations,  so that we can help you to understand some of these, sometimes complex concepts, by applying them to what is happening in the real world.    <\/p>\n\n\n\n

For example, I am writing this on the day that Cineworld<\/a> has just announced it is temporarily closing all of its cinemas in the UK and the US.\u00a0\u00a0We can discuss this in the internal comms lecture in 8065 ( how were the employees told about this \u2013 very badly handled!), the implications for the share price dropping by 25% in one day in the financial lecture \u2013 what does that mean to all the financial stakeholders? How will it affect their overall reputation – a key theme in 8065.\u00a0\u00a0And so on and so on \u2013 and by the time you get to Ramona\u2019s crisis lectures in 8060 in semester 2, they may well be back in business or may have hit the wall like so many others in the leisure and hospitality sectors.\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n

We are always looking for generic case studies and examples that will interest you all,  so goods and services that we all use or buy are very popular, we don\u2019t like anything too niche or too specialist an interest.   <\/p>\n\n\n\n

We\u2019ve also got to change the method of our delivering our lectures to you, at least for this semester, which brings its own set of problems.  If I am standing in front of a large lecture group I can get feedback – good old two way communication as Grunig & Hunt, (who you will get to know very well on this course) advocate as the ideal.  I can see the expressions on your faces, feel the mood in the room and listen as I walk amongst you and appreciate if you are coping with or struggling with the mini questions that we set in class, and then can adjust my session accordingly.  It\u2019s all going to be very different this year. <\/p>\n\n\n\n

But we are looking forward to seeing you all very much.  We\u2019ve missed all our students; I only had six dissertation students over the summer plus my two PhD candidates to keep me company.  So it will be great to meet you all, whether on line or on campus.  And do spare a thought for me please if the technology doesn\u2019t work as well as it should, and please please please follow the guidelines on online etiquette, otherwise I shall end up talking to myself if no one turns their camera on!        <\/p>\n","protected":false},"excerpt":{"rendered":"

By Laurel Hetherington, Lecturer in Public Relations I\u2019m writing this the week before induction and thought you might all be interested into what goes into preparing for your arrival from the teacher\u2019s point of view \u2013 a lecturer\u2019s lament if … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":4711,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-186","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts\/186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/users\/4711"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":189,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts\/186\/revisions\/189"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}