{"id":220,"date":"2020-11-13T13:39:46","date_gmt":"2020-11-13T13:39:46","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/?p=220"},"modified":"2020-11-13T13:39:47","modified_gmt":"2020-11-13T13:39:47","slug":"our-names-define-us-an-insight-into-mastercards-true-nametm-initiative","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/2020\/11\/13\/our-names-define-us-an-insight-into-mastercards-true-nametm-initiative\/","title":{"rendered":"\u201cOur names define us\u201d – an insight into Mastercard\u2019s True NameTM initiative"},"content":{"rendered":"\n

By Sophie Smith<\/strong><\/h2>\n\n\n\n

How many of you think about how your name is written on your bank cards? Probably not many. For the LGBTQ+ community, this thought is there every time they make a purchase. Not having a name that represents your true identity can lead to judgement and questions. This is why Mastercard developed their True NameTM<\/sup> initiative which allows you to put your chosen name on your bank card, without going through the process of legally changing your name.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In week 2 of the MCH8065 PR module, we looked at two-way symmetrical communication and any examples we could find. Initially I didn\u2019t know whether this campaign would come under two-way symmetrical communication, until I looked into it further and found Mastercard\u2019s previous work with the LGBTQ+ community and NYC pride.<\/p>\n\n\n\n

A quote from a spokesperson for Inter-LGBT, suggests that this initiative has been developed from requests the LGBTQ+ community themselves, \u201cthis initiative reflects the request of trans persons: the recognition of their gender and name by a simple declaration\u201d. <\/p>\n\n\n\n

The concept itself was not just an idea Mastercard came up with. The Defenseur des Droits [a concept in France] had been requesting since 2016 that banks should adapt and take into consideration first names. This stemmed from a recommendation made by the Defenseur des Droits, which is an institution in France that focuses on people\u2019s rights. <\/p>\n\n\n\n

The supporting quotes and endorsement from the LGBTQ+ community support the view that this initiative has elements of two-way symmetrical communication as it implies that Mastercard have worked with people\u2019s suggestions to develop a mutually beneficial initiative.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Alongside True NameTM<\/sup>, Mastercard have worked on other campaigns such as Acceptance Street in New York, and #AcceptanceMatters. Both of these adding to their ongoing commitment to the community.<\/p>\n\n\n\n

More information on the initiative can be found at:<\/p>\n\n\n\n

https:\/\/www.mastercard.us\/en-us\/vision\/who-we-are\/pride.html<\/a><\/p>\n\n\n\n

\nhttps:\/\/www.mastercard.us\/en-us\/vision\/who-we-are\/pride.html\n<\/div><\/figure>\n\n\n\n

https:\/\/www.contagious.com\/news-and-views\/mastercard-practices-trans-inclusion-with-true-name-initiative<\/a><\/p>\n\n\n\n

https:\/\/www.thedrum.com\/news\/2019\/06\/19\/mastercard-pushes-lgbtq-rights-with-new-campaign-and-activation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Sophie Smith How many of you think about how your name is written on your bank cards? Probably not many. For the LGBTQ+ community, this thought is there every time they make a purchase. Not having a name that … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":4711,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34,36,32],"class_list":["post-220","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-grunig-2","tag-mastercard","tag-pr-2"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/users\/4711"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/posts\/220\/revisions\/224"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/prnewcastle\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}