{"id":101,"date":"2018-06-29T19:03:48","date_gmt":"2018-06-29T18:03:48","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/?page_id=101"},"modified":"2018-06-29T20:39:56","modified_gmt":"2018-06-29T19:39:56","slug":"several-examples-of-sustainable-food-consumption-of-the-middle-class","status":"publish","type":"page","link":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/sustainable-consumption-practices\/several-examples-of-sustainable-food-consumption-of-the-middle-class\/","title":{"rendered":"Several examples of sustainable food consumption of the middle class in China"},"content":{"rendered":"

by Longjie Wang<\/a><\/strong><\/p>\n

To help the team plan the case study fieldwork\u00a0Longjie\u00a0outlines middle class sustainable food consumption in China:<\/em><\/p>\n

When it comes to the \u2018sustainable food consumption\u2019, they tend to show a high degree of anxiety about the food safety and environmental pollution, and they tend to utilize the \u2018sustainable food consumption\u2019 to protect their own interests and especially their next generation\u2019s safety. This is extremely evident in the case of shopping overseas to procurement milk powder. With low-trust and nonconfidence in Chinese food safety, they tend to believe in the foods produced overseas, like Australia and New Zealand, because these areas are endorsed with a better natural and economic and moral environment in their mind. They feel helpless in guaranteeing the food safety in China, let alone change the food environment overall. That is why they can only place hopes on the food from abroad and they think they can acquire high-quality and safe food through shopping overseas only if they have enough money.<\/p>\n

In the production side, there are several examples of elite-led alternative food networks, among which \u2018the little donkey farm<\/a>\u2019 is the first community supported agriculture in China. Given that limited attention have been paid to food safety among the general people, the members of this kind of alternative food networks are mainly middle class or social elite. Taken \u2018the little donkey farm\u2019 as an example, the sponsor of this programme is a PhD graduated from China Agricultural University, and the main members are almost wholly middle class who are particular about the food they eat. Although the project is founded in 2008, simultaneously the first one in China, there are still low numbers of members participating in it because of the high cost of money and time. It seems that Chinese ordinary people are always too optimistic about what they eat, or they never recognize the potential risk associated with the food cultivated from an industrial farm.<\/p>\n

The internet and online shopping mall provide the middle class more opportunities to get access to \u2018safe food\u2019 and \u2018traditional food\u2019 conveniently. Especially in recent years, the drastic development of mobile-payment in China has changed the business environment and ecology fundamentally. Take \u2018Nature Land\u2019<\/a>\uff08\u6c83\u571f\u5de5\u574a\uff09as an example, which is established in 2006 in Guangzhou, it works to integrate different and many small agriculture producers together to provide organic foods for the middle class. Besides, the \u2018Nature Land\u2019 often promotes healthy lifestyles and diets for them, the middle class can learn traditional health concepts of ancient Chinese from this platform.<\/p>\n","protected":false},"excerpt":{"rendered":"

by Longjie Wang To help the team plan the case study fieldwork\u00a0Longjie\u00a0outlines middle class sustainable food consumption in China: When it comes to the \u2018sustainable food consumption\u2019, they tend to show a high degree of anxiety about the food safety … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7589,"featured_media":0,"parent":99,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-101","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/pages\/101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/users\/7589"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/comments?post=101"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/pages\/101\/revisions"}],"predecessor-version":[{"id":215,"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/pages\/101\/revisions\/215"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/pages\/99"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/scarfethics\/wp-json\/wp\/v2\/media?parent=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}