Explore Megatrends with Euromonitor Passport

Passport is a global market research database that gives us statistics, analysis and reports on global markets, economies and consumers. As well as being able to search for statistics and analysis using keywords, browse by country, industry and economy, Passport highlights what they call Megatrends which are the major issues influencing consumer behaviour in today’s market.

Megatrends for the UK right now include population changes, healthy and ethical living, and middle class retreat. You can access the full reports from the Passport homepage while they give useful summaries on their YouTube channel.

Find out more about Passport Megatrends 

To access the Newcastle University subscription to Passport and our other market research resources, visit our Market Research resource guide.

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