Resource on Trial: Global Consumer Survey

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help marketers, planners and product managers understand consumer behavior and consumer interactions with brands.

This resource covers more than 50 industries and topics and includes a tool which allows you to analyse data from different topics and customise them.

To access this resource, click on the link here.

For guidance on how to use it effectively, please see the online tutorial here.

The trial is available until 3rd May 2020. As always, your feedback will be very welcome: you can either email it, or leave a comment on this blogpost.

If you are off-campus, please login to RAS first of all, and then access Global Consumer Survey from a browser within RAS.