{"id":1858,"date":"2019-03-05T09:48:01","date_gmt":"2019-03-05T09:48:01","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/subject-support\/?p=1858"},"modified":"2025-06-05T14:43:26","modified_gmt":"2025-06-05T13:43:26","slug":"megatrendspassport","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/subject-support\/megatrendspassport\/","title":{"rendered":"Resource in Focus Megatrends on Passport"},"content":{"rendered":"\n<p><a href=\"https:\/\/libsearch.ncl.ac.uk\/primo-explore\/fulldisplay?docid=NCL_ALMA61113689120002411&amp;context=L&amp;vid=NEWUI&amp;search_scope=NotPC&amp;tab=default_tab&amp;lang=en_US\">Passport<\/a> is a global market research database that gives us statistics, analysis and reports on global markets, economies and consumers. As well as being able to search for statistics and analysis using keywords, browse by country, industry and economy, Passport highlights what they call Megatrends which are the major issues influencing consumer behaviour in today&#8217;s market.<\/p>\n\n\n\n<p>Megatrends for the UK right now include population changes, healthy and ethical living, and middle class retreat. You can access the full reports from the <a href=\"https:\/\/libsearch.ncl.ac.uk\/primo-explore\/fulldisplay?docid=NCL_ALMA61113689120002411&amp;context=L&amp;vid=NEWUI&amp;search_scope=NotPC&amp;tab=default_tab&amp;lang=en_US\">Passport homepage<\/a> while they give useful summaries on their YouTube channel.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Megatrends: Healthy Living\" width=\"525\" height=\"295\" src=\"\/\/www.youtube.com\/embed\/j-0z9-nqoFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Megatrends: Experience More\" width=\"525\" height=\"295\" src=\"\/\/www.youtube.com\/embed\/8YWrt3iGFro?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>To access the Newcastle University subscription to Passport and our other market research resources, visit our <a href=\"https:\/\/libguides.ncl.ac.uk\/market\/welcome\">Market Research resource guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Passport is a global market research database that gives us statistics, analysis and reports on global markets, economies and consumers. As well as being able to search for statistics and analysis using keywords, browse by country, industry and economy, Passport highlights what they call Megatrends which are the major issues influencing consumer behaviour in today&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.ncl.ac.uk\/subject-support\/megatrendspassport\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Resource in Focus Megatrends on Passport&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7206,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[222,225,223],"tags":[43,2,95,210],"class_list":["post-1858","post","type-post","status-publish","format-standard","hentry","category-arts","category-sage","category-socsci","tag-agribusiness","tag-business","tag-culture-and-heritage","tag-media-2"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/users\/7206"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts\/1858\/revisions"}],"predecessor-version":[{"id":7396,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts\/1858\/revisions\/7396"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/media?parent=1858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/categories?post=1858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/tags?post=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}