{"id":4532,"date":"2020-11-10T09:28:00","date_gmt":"2020-11-10T09:28:00","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/subject-support\/?p=4532"},"modified":"2022-05-31T16:31:36","modified_gmt":"2022-05-31T15:31:36","slug":"a-little-conversation-with-mintel","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/subject-support\/a-little-conversation-with-mintel\/","title":{"rendered":"A little conversation with Mintel"},"content":{"rendered":"\n<p>As a globally recognised market analyst, <a href=\"https:\/\/libsearch.ncl.ac.uk\/permalink\/f\/1jraif3\/NCL_ALMA6195094630002411\" target=\"_blank\" rel=\"noreferrer noopener\">Mintel<\/a> produces hundreds of reports into UK-specific consumer markets every year. Each report provides a unique overview of a market&#8217;s dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. <a href=\"https:\/\/libsearch.ncl.ac.uk\/permalink\/f\/1jraif3\/NCL_ALMA6195094630002411\" target=\"_blank\" rel=\"noreferrer noopener\">Mintel<\/a> is also one of the many Business specialist databases that we subscribe to here at Newcastle University, which you can access via <a href=\"https:\/\/libsearch.ncl.ac.uk\/permalink\/f\/1jraif3\/NCL_ALMA6195094630002411\" target=\"_blank\" rel=\"noreferrer noopener\">Library Search<\/a>, or along with many other of our resources via our <a href=\"https:\/\/libguides.ncl.ac.uk\/business\/journals\" target=\"_blank\" rel=\"noreferrer noopener\">Business Subject Guide<\/a>. <\/p>\n\n\n\n<p>Mintel also produce an excellent <a rel=\"noreferrer noopener\" href=\"https:\/\/www.mintel.com\/little-conversation\" target=\"_blank\">podcast<\/a>, A Little Conversation Podcast, on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/playlist?list=PLIOQZazoyWUMhQfpW3ffq_ZwGjX21pj_m\" target=\"_blank\">YouTube<\/a> which covers ideas and new perspectives on how we eat, drink, shop, groom and think &#8211; from the key issues impacting society to trends in food, beauty, tech and retail, they discuss what consumers want and why. <\/p>\n\n\n\n<p>So if you are looking for an alternative resource in market research, have a look at these podcasts. You can subscribe to their podcast via their <a href=\"https:\/\/www.mintel.com\/little-conversation\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a> or where you normally download your podcasts.<\/p>\n\n\n\n<p>Here&#8217;s their latest podcast which is looking consumer behaviour of upcoming holiday shopping:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Little Conversation Podcast\" width=\"525\" height=\"295\" src=\"\/\/www.youtube.com\/embed\/videoseries?list=PLIOQZazoyWUMhQfpW3ffq_ZwGjX21pj_m\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As a globally recognised market analyst, Mintel produces hundreds of reports into UK-specific consumer markets every year. Each report provides a unique overview of a market&#8217;s dynamics and prospects, giving you the knowledge to devise informed and profitable marketing strategy. Mintel is also one of the many Business specialist databases that we subscribe to here &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blogs.ncl.ac.uk\/subject-support\/a-little-conversation-with-mintel\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A little conversation with Mintel&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2859,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,223],"tags":[43,2],"class_list":["post-4532","post","type-post","status-publish","format-standard","hentry","category-sage","category-socsci","tag-agribusiness","tag-business"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts\/4532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/users\/2859"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/comments?post=4532"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts\/4532\/revisions"}],"predecessor-version":[{"id":6800,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/posts\/4532\/revisions\/6800"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/media?parent=4532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/categories?post=4532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/subject-support\/wp-json\/wp\/v2\/tags?post=4532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}