From clarity tests of the content, use of Google Analytics, interviews, remote user testing by our PG target audience – even an externally-run expert review.<\/p>\n
There was also a chance to review the new website against our competitors – well it would be rude not to\u2026and anyway we had a clear content strategy<\/strong> to test:<\/p>\n \u201cThe new Postgraduate website will have audience driven, engaging content that inspires ambitious high-flying global students to make us their confident choice for PG study\u201d<\/p><\/blockquote>\n Overall \u2013 the new website has performed excellently,<\/strong> with some outstanding feedback<\/strong> alongside some further ideas for development.<\/p>\n Which is great, since the PG website project has paved the way for all our Go Mobile <\/a>work!<\/p>\n It\u2019s important to note once a website has been launched and tested \u2013 that\u2019s not the end. Actually it\u2019s just the beginning; of making further improvements, developments, finding solutions to issues and continually trying to do the best thing for our users.<\/p>\n Read on to find out how we did…<\/p>\n The word cloud below shows first impressions of the PG site. The most popular words that users used to describe the site included: easy, modern, simple, clear, professional, clean and cool.<\/p>\n \u201cEverything is very clear, the words actually stand out because the design of the site is very lean and clean cut\u2026There are no useless pieces of information.\u201d<\/p><\/blockquote>\n User tester<\/p>\n “Wow, this one’s layout is different, I like it, it’s colourful, it’s not boring”<\/p>\n User tester<\/em><\/p>\n<\/blockquote>\n \u201cThis is amazing. I came here the last time and I don\u2019t believe I could find things so easily. This actually shows that the website has improved and this is actually a very good filtering that the website has added to its system\u201d<\/p>\n User tester<\/em><\/p>\n<\/blockquote>\n So, has the new PG website been a measurable success? I would argue a resounding YES!<\/strong><\/p>\n All the testing, evaluation and competitor analysis shows this is largely the case. Phew.<\/p>\n Back to the original plan then:<\/p>\n \u201cThe new Postgraduate website will have audience driven, engaging content that inspires ambitious high-flying global students to make us their confident choice for PG study\u201d<\/p><\/blockquote>\n Audience driven \u2013 Check.<\/strong> All content has been created, developed and designed with the user\u2019s needs in mind.<\/p>\n Engaging content \u2013 Check.<\/strong> We\u2019ve used new technology and design to enhance the user experience where appropriate; a mobile responsive design, new course search, infographics and videos to supplement course pages.<\/p>\n Ambitious high-flying global students \u2013 Time will tell<\/strong>. It’s hard to test or measure whether applicants are deciding to apply due to our marvellous new website. There are after all numerous other factors to influence an applicant – but still, shouldn\u2019t we have an inspirational strategy to work to?<\/p>\n If you’d like to learn more about the results of the PG user testing, and watch videos of the testing watch the Prezi online. <\/a><\/p>\n Read about our earlier user testing of the PG Website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" We posted an article earlier this year about user testing that the Corporate Web Development team undertook on the Postgraduate (PG) website. Our testing was completed a few months after go live, last October. Since then, as part of the … Continue reading <\/h2>\n
Headline results<\/h2>\n
First impressions<\/h2>\n
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<\/a><\/p>\nWebsite content<\/h2>\n
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Design<\/h2>\n
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Course search\/funding search<\/h2>\n
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Calls to action<\/h2>\n
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Navigation<\/h2>\n
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some future developments<\/h3>\n
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Conclusion<\/h2>\n
Find out more<\/h2>\n