{"id":1307,"date":"2015-12-16T11:31:18","date_gmt":"2015-12-16T11:31:18","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=1307"},"modified":"2016-06-13T11:36:04","modified_gmt":"2016-06-13T10:36:04","slug":"expert-approval-for-our-content-strategy","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2015\/12\/16\/expert-approval-for-our-content-strategy\/","title":{"rendered":"Expert Approval for Our Content Strategy"},"content":{"rendered":"

Our team has successfully implemented<\/strong> two huge content strategy projects<\/strong> (Undergraduate and more recently Postgraduate) yet we’re always looking to improve our skills in this area. Lisa and I attended the latest Nielsen Normal Group (NNG) <\/a>training on Content Strategy to pick up even more pointers.<\/p>\n

We weren’t disappointed. It was a really inspiring and practical course, full of great ideas for techniques to help with content creation, and client buy-in.<\/p>\n

We came back fired-up with loads of ideas to improve our processes<\/strong> and firm up our strategy<\/strong> \u2013 I left with a long \u2018to do list\u2019.<\/p>\n

And the even better news? Turns out that by following the guidance from NNG and other experts in content strategy, we\u2019ve done a fantastic job at the University, and we can take pride in what we have achieved so far.<\/strong><\/p>\n

Approval from the experts<\/h2>\n

Affirmation<\/strong> from a room-full of content professionals<\/strong> that the work we are doing is; absolutely the right thing to do to improve our websites, pretty advanced and even admired \u2013 followed by requests to share our best practice with others\u2026well, wow!<\/p>\n

It sure felt like a pat on the back from our peers<\/strong> that understand what we are trying to achieve, and a real boost<\/strong> to the team just when we needed it.<\/p>\n

Top five tasks on our content strategy \u2018to do list\u2019<\/h2>\n

So, on to our to do list, here\u2019s just the top 5\u2026<\/p>\n

    \n
  1. We\u2019ve created a really good content strategy<\/strong> for Postgraduate \u2013 now we need one for the rest of the University<\/strong><\/li>\n
  2. Apply content strategy to our content strategy \u2013 pull out the top five principles<\/strong> and use them everywhere as keywords in our communications<\/li>\n
  3. Create a University-wide tone of voice<\/strong><\/li>\n
  4. Use the results of our content audits in a more visual<\/strong> way to help colleagues see the benefits of our work,<\/strong> and the improvements made to usability, readability, accessibility etc<\/li>\n
  5. Share Google\u2019s<\/strong> outline about how to get good search results – and how we already do this in our content guidelines<\/strong>, and the training<\/strong> we deliver<\/li>\n<\/ol>\n

    Discover for yourself<\/h2>\n

    If you\u2019re interested in where we got our content strategy inspiration<\/strong> from \u2013 and more importantly why content strategy is so important for websites<\/strong> \u2013 there is a wealth of guidance available.<\/p>\n

    I\u2019d recommend \u2018Content Strategy for the Web\u2019<\/a> by Kristina Halvorson and Melissa Rach. It’s a really easy read, and pretty much a step by step guide that has lived on my bedside table for many a month.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Our team has successfully implemented two huge content strategy projects (Undergraduate and more recently Postgraduate) yet we’re always looking to improve our skills in this area. Lisa and I attended the latest Nielsen Normal Group (NNG) training on Content Strategy … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1269,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[46,66],"class_list":["post-1307","post","type-post","status-publish","format-standard","hentry","category-content","tag-content-strategy","tag-training"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/1269"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=1307"}],"version-history":[{"count":8,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1307\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1307\/revisions\/1818"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=1307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=1307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=1307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}