{"id":136,"date":"2015-03-09T06:00:20","date_gmt":"2015-03-09T06:00:20","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=136"},"modified":"2015-02-16T17:09:32","modified_gmt":"2015-02-16T17:09:32","slug":"introduction-to-search","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/09\/introduction-to-search\/","title":{"rendered":"Introduction to Search"},"content":{"rendered":"<p><strong><\/strong>Newcastle University uses a Google Search Appliance (GSA) to search its website.\u00a0 This\u00a0 means our search works in a very similar way to \u2018big\u2019 <a href=\"https:\/\/www.google.co.uk\/\">Google<\/a>.<\/p>\n<p>The main difference is that ours is set to focus in on <a href=\"http:\/\/www.ncl.ac.uk\">http:\/\/www.ncl.ac.uk<\/a> and the sites that are part of it.<\/p>\n<p>Newcastle University IT (NUIT) Service and Corporate Web Development manage the GSA.\u00a0 But it\u2019s\u00a0 your web content that determines where your site appears in\u00a0 search results.<\/p>\n<h2><b>Search topics<\/b><\/h2>\n<p>We\u2019re going to use this blog to help you<strong> understand how search engines work<\/strong> and how you can <strong>improve the \u2018findability\u2019<\/strong> of your website.<\/p>\n<p>There\u2019ll be hints on how to <strong>improve your web copy<\/strong> on your site to raise its visibility in search results.<\/p>\n<p>We\u2019ll also look at the <strong>popular search terms on our website<\/strong> and see what it tells us about our choice of language online as well as which of our content is most important to our users.<\/p>\n<p>We\u2019ll provide case studies to highlight success stories and share insights into how \u2018big\u2019 Google works.<\/p>\n<p>Take a look at the advice on <a href=\"https:\/\/internal.ncl.ac.uk\/web\/style-guides\/content\/search.htm\">our website<\/a> (University Login required).<\/p>\n<h2><b>Suggest a topic<\/b><\/h2>\n<p>If there\u2019s a topic you\u2019d like us to cover \u2013 get in touch via the comments or via <a href=\"https:\/\/internal.ncl.ac.uk\/web\/about\/contact.htm\">our website<\/a> (University Login required).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newcastle University uses a Google Search Appliance (GSA) to search its website.\u00a0 This\u00a0 means our search works in a very similar way to \u2018big\u2019 Google. The main difference is that ours is set to focus in on http:\/\/www.ncl.ac.uk and the &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/09\/introduction-to-search\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3934,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[28,33,27,25,26],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-search","tag-google","tag-introduction","tag-search-engine-optimisation","tag-seo","tag-writing-for-the-web"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/3934"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=136"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/136\/revisions"}],"predecessor-version":[{"id":169,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/136\/revisions\/169"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}