One year ago today we published our first post on this blog. A year on I’m looking back on what we’ve learned from weekly blogging and writing our monthly round-up.<\/p>\n
Who’d have thought it, hey? A content team who likes words and enjoys crafting them to communicate with an audience. We’ve written 93 posts that include:<\/p>\n
We’ve found writing our\u00a0fortnightly team update<\/a> a great way to share what we’re working on. It’s also made us realise just how much we really do!<\/p>\n We use MailChimp to send a round-up of the blog posts we’ve written each month. Through this system we can see how many times each email has been opened and which links have been followed. The stats from this are really encouraging.<\/p>\n The open rate fluctuates from 25-35%. This is well above the industry average<\/strong> of 15%.<\/p>\n 10% of traffic to our site over the year has come from our monthly newsletters.<\/p>\n The blog is managed by our editorial team, which currently makes up around 50% of the whole web team. We’re the primary authors of the posts you read. But lately we’ve been encouraging other members of the team to write<\/strong> for us. We’ve had two posts already from Andy<\/a>. And we’ve got three more from other members of the team waiting in drafts ready to post in the next few weeks.<\/p>\n Over the year we’ve also had three guest posts<\/a> from colleagues outside our team. They all focus on the training and support we offer to our community of web editors.<\/p>\n And not only that, they’re sharing our content. We’ve written quite a few posts on the web governance tool SiteImprove. The SiteImprove team have picked up on our tutorials and shared them with their followers:<\/p>\n Great tutorials for corporate web development by @UniofNewcastle<\/a>https:\/\/t.co\/edUx3q2CHZ<\/a>pic.twitter.com\/sYUyQeTgsM<\/a><\/p>\n \u2014 Siteimprove (@SiteimproveEuro) February 17, 2016<\/a><\/p><\/blockquote>\n Now we head into our second year of blogging. There’s a lot of change ahead for us as a team, with a new office, new team members and a move towards an Agile way of working. You can expect to see these changes reflected in this blog. We’ll have new writers and a whole new range of topics\u00a0\u2013 so watch this space.<\/p>\n","protected":false},"excerpt":{"rendered":" One year ago today we published our first post on this blog. A year on I’m looking back on what we’ve learned from weekly blogging and writing our monthly round-up. We like to write Who’d have thought it, hey? A … Continue reading Our monthly blog round-up is popular<\/h2>\n
We like to collaborate<\/h2>\n
People outside the University are reading our posts<\/h2>\n
\n
We’re ready for year two<\/h2>\n