{"id":1560,"date":"2016-03-15T15:15:51","date_gmt":"2016-03-15T15:15:51","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=1560"},"modified":"2016-03-09T15:16:07","modified_gmt":"2016-03-09T15:16:07","slug":"a-quick-guide-to-headings","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2016\/03\/15\/a-quick-guide-to-headings\/","title":{"rendered":"A Quick Guide to\u2026 Headings"},"content":{"rendered":"<p>Pssst\u2026.Unlike some of my team, I don\u2019t have perfect recollection of the character length a heading should be. So I\u2019ll put it \u2018out there\u2019\u2026.. I have to look this stuff up just as much as anyone!<\/p>\n<p>To help you\/me keep track of this stuff, let me introduce a <strong>new series of short posts about our writing standards<\/strong>.<\/p>\n<p>So fasten those seat belts \u2013 fingers on the print button, this is a quick guide to:<\/p>\n<h2>Headings<\/h2>\n<p>Included in the standards for headings are page titles and sub-headings, so I\u2019ll cover each one here.<\/p>\n<h3>Page Titles<\/h3>\n<p>Page titles, are the first thing visitors to your site see and tell them what each page is about. They can also be seen out of context, eg in a search results page.<\/p>\n<p>Your page titles need to be clear and meaningful so a user knows whether the information they want is on your page. They should:<\/p>\n<ul>\n<li>be <strong>short<\/strong> so they are easier to read\u00a0\u2013 <strong>less than 50 characters<\/strong> (including spaces)<\/li>\n<li>use <strong>title case<\/strong> eg Student Life not Student life<\/li>\n<li>begin with <strong>keywords<\/strong> to support scan reading<\/li>\n<li>be <strong>simple and clear<\/strong>; jargon is difficult to understand and makes pages hard to find<\/li>\n<\/ul>\n<h3>Sub-headings<\/h3>\n<p>Sub-headings help to break up content on your page. They make text easier to scan read and help your users pick out relevant information easily. They should:<\/p>\n<ul>\n<li>be <strong>short<\/strong> and<strong> meaningful<\/strong> \u2013 <strong>less than 30 characters<\/strong> (including spaces)<\/li>\n<li>use <strong>sentence case<\/strong> eg Student life in Newcastle<\/li>\n<li>begin with <strong>keywords<\/strong> to support scan reading<\/li>\n<\/ul>\n<p>Next time we\u2019ll be covering lists.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pssst\u2026.Unlike some of my team, I don\u2019t have perfect recollection of the character length a heading should be. So I\u2019ll put it \u2018out there\u2019\u2026.. I have to look this stuff up just as much as anyone! To help you\/me keep &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2016\/03\/15\/a-quick-guide-to-headings\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1269,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[40,26],"class_list":["post-1560","post","type-post","status-publish","format-standard","hentry","category-content","tag-editorial-style-guide","tag-writing-for-the-web"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/1269"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"predecessor-version":[{"id":1576,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1560\/revisions\/1576"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}