{"id":161,"date":"2015-03-05T10:20:14","date_gmt":"2015-03-05T10:20:14","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=161"},"modified":"2015-02-16T17:09:53","modified_gmt":"2015-02-16T17:09:53","slug":"introduction-to-analytics","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/05\/introduction-to-analytics\/","title":{"rendered":"Introduction to Analytics"},"content":{"rendered":"<p>We use Google Analytics to evaluate the performance of our website. We\u2019ve been collecting data in this way for over 12 months. Using Google Analytics we can analyse:<\/p>\n<ul>\n<li>our audience<\/li>\n<li>how visitors get to our site<\/li>\n<li>how visitors engage with our content<\/li>\n<\/ul>\n<p>We give our web editors access to the University\u2019s Google Analytics account. This allows you to access data for your site at any time.<\/p>\n<h2><b>Analytics topics<\/b><\/h2>\n<p>We\u2019re going to use this blog to help you understand what you can get from analytics and how. We&#8217;ll begin with some jargon busting and go on to provide tips for using <a href=\"http:\/\/www.google.com\/analytics\/\">Google Analytics<\/a> itself.<\/p>\n<p>There will be a regular feature that showcases how our web editors are already using analytics and how different sections of the site are performing.<\/p>\n<p>In the meantime, you can <a href=\"https:\/\/internal.ncl.ac.uk\/web\/services\/analytics\/\">request access to Google Analytics<\/a>\u00a0(University Login required).<\/p>\n<h2><b>Suggest a topic<\/b><\/h2>\n<p>If there\u2019s a topic you\u2019d like us to cover \u2013 get in touch via the comments or via <a href=\"https:\/\/internal.ncl.ac.uk\/web\/about\/contact.htm\">our website<\/a> (University Login required).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We use Google Analytics to evaluate the performance of our website. We\u2019ve been collecting data in this way for over 12 months. Using Google Analytics we can analyse: our audience how visitors get to our site how visitors engage with &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/05\/introduction-to-analytics\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":755,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[35,33,36],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-google-analytics","tag-introduction","tag-website-performance"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/755"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/161\/revisions\/237"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}