{"id":1636,"date":"2016-04-18T14:43:06","date_gmt":"2016-04-18T13:43:06","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=1636"},"modified":"2016-04-15T14:45:36","modified_gmt":"2016-04-15T13:45:36","slug":"a-quick-guide-to-introductions","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2016\/04\/18\/a-quick-guide-to-introductions\/","title":{"rendered":"A Quick Guide to&#8230; Introductions"},"content":{"rendered":"<p>The latest in our series of Quick Guides, here\u2019s a reminder of best practice for:<\/p>\n<h2>Introductions<\/h2>\n<p>We have a simple three point guideline for writing introductions for the web. Introductions should:<\/p>\n<ul>\n<li>have <strong>fewer than 50 words<\/strong><\/li>\n<li>be a <strong>summary<\/strong> of the page\u2019s main point<\/li>\n<li>include <strong>keywords<\/strong> to support search engine optimisation<\/li>\n<\/ul>\n<p>We\u2019ve recently been talking\u00a0about reducing the word limit even further. Could you explain what a page is for in\u00a030 words?<\/p>\n<p>Consider it from the point of view of different devices \u2013 whereas a 50 word intro can look roomy on a huge desktop screen, it suddenly becomes very cosy when seen on a mobile.<\/p>\n<p><strong>Keep it simple<\/strong>, and <strong>keep it to the point.<\/strong>\u00a0There\u2019s nothing more annoying than having to read halfway down a page to find out that you\u2019ve been looking at irrelevant content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest in our series of Quick Guides, here\u2019s a reminder of best practice for: Introductions We have a simple three point guideline for writing introductions for the web. Introductions should: have fewer than 50 words be a summary of &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2016\/04\/18\/a-quick-guide-to-introductions\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1915,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[40,26],"class_list":["post-1636","post","type-post","status-publish","format-standard","hentry","category-content","tag-editorial-style-guide","tag-writing-for-the-web"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/1915"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":8,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"predecessor-version":[{"id":1650,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1636\/revisions\/1650"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}