{"id":1730,"date":"2016-05-19T11:30:36","date_gmt":"2016-05-19T10:30:36","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=1730"},"modified":"2016-05-18T12:20:09","modified_gmt":"2016-05-18T11:20:09","slug":"a-quick-guide-to-bold","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2016\/05\/19\/a-quick-guide-to-bold\/","title":{"rendered":"A Quick Guide to… Bold"},"content":{"rendered":"

Bold\u00a0text makes web pages\u00a0easier to read<\/strong>\u00a0<\/strong>and more\u00a0<\/strong>SEO friendly<\/strong>.<\/p>\n

You should\u00a0use bold to<\/strong>\u00a0highlight key phrases<\/strong>\u00a0in your copy.\u00a0There should be enough to help users scan the page, but not so much that it loses impact.<\/p>\n

This quick guide will help to clarify why, when and how to use bold text.<\/p>\n

Why to use bold<\/h3>\n

Nearly\u00a080% of users will scan a web page<\/strong>\u00a0before they read it; they’ll jump around the page, looking for things that catch their eye.<\/p>\n

This means that content must\u00a0communicate key messages at a glance,<\/strong>\u00a0by drawing attention to\u00a0important bits of information. One way to do this is to\u00a0create visual pointers<\/strong>\u00a0<\/strong>using bold text.\u00a0The impression created by these visual pointers tells both humans and computers (like Google) what to expect from the rest of the content.<\/p>\n

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To boldly go… Both humans and computers respond well to bold text.<\/p><\/div>\n

When to use bold<\/h3>\n

You should bold text that:<\/p>\n