{"id":177,"date":"2015-03-03T06:00:33","date_gmt":"2015-03-03T06:00:33","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=177"},"modified":"2016-01-04T10:46:31","modified_gmt":"2016-01-04T10:46:31","slug":"introduction-to-content","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/03\/introduction-to-content\/","title":{"rendered":"Introduction to Content"},"content":{"rendered":"<p>People have <a href=\"http:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\">different behaviour<\/a> when reading online. They dedicate less time, are more task-focused and won\u2019t read everything. As a result, <strong>writing for the web is different<\/strong>\u00a0from writing for printed publications. This is particularly important as people are now viewing web content on a <strong>variety of mobile devices<\/strong>.<\/p>\n<h2>Content topics<\/h2>\n<p>We\u2019ll be using this blog to help you improve your content management, so that your web content is more <strong>user-focused, task-driven and sustainable<\/strong>.<\/p>\n<p>You\u2019ll find information about planning content. Topics will range from how people read online to determining the <strong>purpose and goals<\/strong> of your web content and <strong>calls to action<\/strong>.<\/p>\n<p>We\u2019ll cover writing and formatting content, particularly for mobile. This will include topics such as <strong>language, voice and tone<\/strong> and\u00a0making copy <strong>scannable<\/strong>.<\/p>\n<p>There\u2019ll also be posts about <strong>asset management<\/strong>, including standards for images and file types.<\/p>\n<p>We\u2019ll be sharing tips from <strong>industry experts<\/strong> and will let you know about useful editorial apps and websites.<\/p>\n<h2>What we currently offer<\/h2>\n<p>The Corporate Web Development Team guides and supports the University\u2019s web editors to create and maintain\u00a0<strong>high-quality, relevant web content<\/strong>.<\/p>\n<p>We currently provide editorial support, advice about content management and training.<\/p>\n<p>Visit our\u00a0<a href=\"https:\/\/internal.ncl.ac.uk\/web\/style-guides\/content\/\">website<\/a>\u00a0(University Login required) to see our content style guide and read our top 5 tips for writing good web copy.<\/p>\n<h2>Suggest a topic<\/h2>\n<p>If there\u2019s a topic you\u2019d like us to cover leave a reply or get in touch via our <a href=\"https:\/\/internal.ncl.ac.uk\/web\/about\/contact.htm\">website<\/a> (University Login required).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People have different behaviour when reading online. They dedicate less time, are more task-focused and won\u2019t read everything. As a result, writing for the web is different\u00a0from writing for printed publications. This is particularly important as people are now viewing &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/03\/introduction-to-content\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1268,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[43,41,40,26],"class_list":["post-177","post","type-post","status-publish","format-standard","hentry","category-content","tag-asset-management","tag-content-management","tag-editorial-style-guide","tag-writing-for-the-web"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/1268"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=177"}],"version-history":[{"count":12,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/177\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/177\/revisions\/397"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}