Hyperlinks help with reading and navigating online content. They provide users with a next step\/further information, support scan-reading and enhance search engine optimisation.<\/p>\n
In the latest of our Quick Guide series, here\u2019s a reminder of our best practice for hyperlinks:<\/p>\n
Your link text should be short phrases<\/strong> – don’t link entire sentences.<\/p>\n Link text needs be descriptive of the content you\u2019re linking to<\/strong> so the user has an idea of where they will be taken if they select the link. Phrases such as ‘click here’ or \u2018download\u2019 are unhelpful and not accessible<\/strong> \u2013 think about someone relying on a screen reader to navigate your content.<\/p>\n Generic phrases hinder search engine optimisation<\/strong> (SEO). Search engines, like users, take notice of link text. It\u2019s therefore important that link text contains keywords<\/strong> and phrases that you want to rank highly for. No one wants to appear at the top of search results for \u2018click here\u2019!<\/p>\n Hyperlinks should always open in the same browser tab\/window. We leave it up to the user to decide whether they want to open a new tab\/window.<\/p>\n It sounds obvious but hyperlinks must be checked regularly to make sure they work. My colleagues laugh at me as I often quote Kara Pernice (Nielsen Norman Group) that a\u00a0broken link is like a broken promise<\/a>. However, I personally feel disappointed and frustrated when I select a link on a website that turns out to be broken, or if takes me to an unexpected place.<\/p>\n Broken links can damage your credibility<\/strong> to users<\/strong> and won’t help\u00a0search engine optimisation<\/strong>, as search engines respond to well linked sites.<\/p>\n Hyperlinks help with reading and navigating online content. They provide users with a next step\/further information, support scan-reading and enhance search engine optimisation. In the latest of our Quick Guide series, here\u2019s a reminder of our best practice for hyperlinks: … Continue reading Open in the same browser<\/h2>\n
Links must work<\/h2>\n
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