{"id":1861,"date":"2016-07-07T13:23:46","date_gmt":"2016-07-07T12:23:46","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=1861"},"modified":"2016-07-07T10:26:30","modified_gmt":"2016-07-07T09:26:30","slug":"how-were-improving-our-google-analytics-configuration","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2016\/07\/07\/how-were-improving-our-google-analytics-configuration\/","title":{"rendered":"How We&#8217;re Improving Our Google Analytics Configuration"},"content":{"rendered":"<p>Over the past few weeks we have been reviewing the set-up of our Google Analytics tracking.<\/p>\n<p>We had to update the tracking code embedded on all pages of the website.\u00a0While we were doing this it seemed sensible to look at the whole set-up to make sure we are getting the most reliable data. We&#8217;ve been working with the digital agency, iProspect, on this project.<\/p>\n<h2>Account structure<\/h2>\n<p>The biggest change you&#8217;ll notice when you log in to analytics is the structure of our account. Everything has been consolidated into two properties:<\/p>\n<ul>\n<li>internal.ncl.ac.uk<\/li>\n<li>www.ncl.ac.uk &#8211; cross site tracking<\/li>\n<\/ul>\n<p>The majority of our editors will be interested in data from external sites, so I&#8217;ll focus on what can be found in the www.ncl.ac.uk property. Within this property you will see a number of views. These allow you to access data for specific sub-domains, eg research.ncl.ac.uk, or applications, eg Hobsons.<\/p>\n<p>There are also two views that allow you to look at data across all of the services, and see movement between them. They are:<\/p>\n<ul>\n<li><strong>1. MAIN \/\/ incl. Microsites, Research, Conferences &amp; Webstore<\/strong> \u2013 this gives access to filtered and de-duplicated data and should be used to report on activity <strong>from July 2016 onwards<\/strong><\/li>\n<li><strong>9. RAW<\/strong> \u2013 this gives access to\u00a0unfiltered data and should be used only to report on activity <strong>before July\u00a02016<\/strong><\/li>\n<\/ul>\n<h2>Access to analytics<\/h2>\n<p>As part of this review we&#8217;re also looking at who has access to our account. This will include revoking access for anyone signed up with a personal email address. If you still need access to analytics we&#8217;ll ask you to re-register with a Google Account connected to your Newcastle email address.<\/p>\n<h2>Service development<\/h2>\n<p>Over the summer we&#8217;ll be taking some time to develop the analytics\u00a0service we offer. This will give\u00a0us time to collate 2-3 months of data in the new configuration.<\/p>\n<p>We&#8217;ll be looking at access, reporting and analysis, as well as how we feed any recommendations\u00a0back into content and template\u00a0development.<\/p>\n<h2>Related posts<\/h2>\n<ul>\n<li><a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/05\/introduction-to-analytics\/\">Introduction to Analytics<\/a><\/li>\n<li><a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2015\/07\/14\/how-to-create-a-customised-google-analytics-dashboard\/\">How to Create a Customised Google Analytics Dashboard<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few weeks we have been reviewing the set-up of our Google Analytics tracking. We had to update the tracking code embedded on all pages of the website.\u00a0While we were doing this it seemed sensible to look at &hellip; <a href=\"https:\/\/blogs.ncl.ac.uk\/web\/2016\/07\/07\/how-were-improving-our-google-analytics-configuration\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":755,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,19],"tags":[35,36],"class_list":["post-1861","post","type-post","status-publish","format-standard","hentry","category-analytics","category-tools","tag-google-analytics","tag-website-performance"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/755"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1865,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/1861\/revisions\/1865"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}