{"id":210,"date":"2015-03-16T12:03:31","date_gmt":"2015-03-16T12:03:31","guid":{"rendered":"https:\/\/blogs.ncl.ac.uk\/web\/?p=210"},"modified":"2015-04-22T09:07:20","modified_gmt":"2015-04-22T08:07:20","slug":"top-5-tips-writing-for-the-web","status":"publish","type":"post","link":"https:\/\/blogs.ncl.ac.uk\/web\/2015\/03\/16\/top-5-tips-writing-for-the-web\/","title":{"rendered":"Top 5 Tips: Writing for the Web"},"content":{"rendered":"

\"Screenshot<\/a><\/p>\n

We often get asked about writing for the web as if it’s some mysterious dark art. It’s really not, it’s very simple.<\/p>\n

We’ve pulled together our top 5 tips for improving web content.<\/p>\n

View our Prezi to find out more: Top 5 tips: writing for the web<\/a>.<\/p>\n

Here’s a summary of what you’ll find there:<\/p>\n

1. Be concise<\/h1>\n

It takes time to edit content and cut words – but it’s worth it – your users are more likely to read what you say.<\/p>\n

Tip:<\/strong> try the Hemingway Editor<\/a> to help you cut your copy and increase readability.<\/em><\/p><\/blockquote>\n

2. Be direct<\/h1>\n

Use clear, jargon-free language to get your point across to your readers.<\/p>\n

3. Make your copy scannable<\/h1>\n

Use sub-headings, bullet points, lists and bold – all of these things help to get your content noticed.<\/p>\n

4. Be conversational<\/h1>\n

It’s fine to be less formal on the web. Just imagine you’re having a cuppa with your reader and type as you’d talk!<\/p>\n

5. Be active<\/h1>\n

Use hyperlinks to encourage people to read more of your site. Point out content that should interest them – what’s the next step you want them to take?<\/p>\n

Feel free to get in touch via the comments – we’d love to hear your thoughts.<\/p>\n","protected":false},"excerpt":{"rendered":"

We often get asked about writing for the web as if it’s some mysterious dark art. It’s really not, it’s very simple. We’ve pulled together our top 5 tips for improving web content. View our Prezi to find out more: … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":3934,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[44,26],"class_list":["post-210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","tag-hemingway-editor","tag-writing-for-the-web"],"_links":{"self":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/users\/3934"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/comments?post=210"}],"version-history":[{"count":21,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/210\/revisions"}],"predecessor-version":[{"id":366,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/posts\/210\/revisions\/366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media\/360"}],"wp:attachment":[{"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/media?parent=210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/categories?post=210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ncl.ac.uk\/web\/wp-json\/wp\/v2\/tags?post=210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}