We have had a couple of queries from Marketing students looking for articles from trade or magazine publications. They have to find some peer reviewed articles and then compare them with trade articles.
There are two different routes to look for some relevant material:

The student knows the name of the trade magazine e.g :
Marketing news
Marketing week
Adweek

Then uses Find It to access the title and then does a keyword for articles within it. Keywords seem to be Integrated Marketing Communications.

The other option If they don’t know the name of a publication, if they keyword search in Business Source Premier once you get a list of results you can then refine to narrow down to trade publications only.

Hope that helps in case there are any more queries at the information desk

Thanks
Louise