The trial of Mintel Global Market Navigator (GMN) is now live. This is a database of global market data containing market size, market share and forecast data for thousands of consumer goods categories worldwide.
The trial will run from the 1st of March to the 31st of May.
Access is authenticated by IP address therefore users will need to be on campus or accessing the resource through RAS.
The database is listed in all of the business subjects on the library homepage and is listed alphabetically under Mintel Global Market Navigator Click on list by subject or resources by subject on the left hand side of the following page : http://www.ncl.ac.uk/library/resources/databases/

Attached is a helpsheet for the product. There are also some short video tutorials within the database itself under help.

Please forward or promote with relevant colleagues and/or students
As always, we welcome your feedback on our trials – please just email your views to me (louise.gordon@ncl.ac.uk )

Many thanks
Louise

We have had a couple of queries from Marketing students looking for articles from trade or magazine publications. They have to find some peer reviewed articles and then compare them with trade articles.
There are two different routes to look for some relevant material:

The student knows the name of the trade magazine e.g :
Marketing news
Marketing week
Adweek

Then uses Find It to access the title and then does a keyword for articles within it. Keywords seem to be Integrated Marketing Communications.

The other option If they don’t know the name of a publication, if they keyword search in Business Source Premier once you get a list of results you can then refine to narrow down to trade publications only.

Hope that helps in case there are any more queries at the information desk

Thanks
Louise