This blog was a collaboration between the HEG’s own Heather Brown, Emma Frew (Birmingham University) and Grace Hampson (OHE)
Obesity is a complex disease. Despite an understanding that the rise in obesity levels have been caused by the influence of the food environment, many suggested treatment programmes rely on individuals taking responsibility to tackle their own obesity. Sadiq Khan’s (Mayor of London) Draft London Food Strategy poses some interesting economic issues in relation to the best ways to tackle obesity. As part of the iHEA Economics of Obesity Special Interest Group, we responded to the consultation, providing an economic perspective on some of the proposed measures.
We focus on two key aspects of the strategy:
1) Voluntary Participation by Businesses to Promote Healthy Food Choices
2) Banning Advertisement of Junk Food on Transport for London
Continue reading “The Draft London Food Strategy: An EOSIG response.”