I am currently reviewing applications for my degree and some applicants clearly have not been taught how to write these well, so here is my guide:

• Tell me why you are interested in conservation and ecosystem management e.g. what motivates you to study it, what you have seen or experienced that inspired you (avoid using the word ‘passionate’ if possible because it is cliched but make your passion shine through
• Tell me a little bit about why you would be a good person for me to accept on my degree, give me examples of how you have been involved in conservation or other work that shows me you are hard working and enthusiastic. I should be beginning to feel like I am getting to know you a little as I find out what you have done and what you think
• Say what it is about my course that made you choose this one e.g. the module content, the course aims, or things you have seen on my blog
• And what it is about Newcastle that makes you want to come to live in this relatively small city

To summarise: I want to know that you want to come to Newcastle, that you want to do my particular course, and that you have the motivation to be successful.
I hope this helps. Helen