Schoolboy behaviour

“Got. Got. Need. Need. Got. Got. Got. Got. Need. Need. Need.”

This is the high pitched cry you would have heard if you were listening carefully in any playground in the 80s as various groups of boys flicked through their Panini sticker collections trading stickers to complete their sticker albums.

Such as Fergie Circa 87:

Since then, stickers have always held a massive fascination for me and this has carried on in my working life. Jeanette Trewick , building facilities supervisor, calls me the “sticker man” due to the amounts of stickers I issue to cleaners for bins and the like.

Stickers are fun…but serious. Cheap. Flexible. Effective. Removable. Up datable. And are great for numerous other reasons….

On a professional level they are a million times better than the handwritten note or the laminated print out..which give facility users a terrible impression. I still see too much of the “home made sign” . ..and is mildly upsetting (for me!) especially when you go to great lengths to design a nice sticker!!

URGH! 107

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A nice smart clean sticker applied straight and with no creases has high impact!
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Retrieval Cues

Stickers are maybe best employed as retrieval cues.

Marketers use ‘retrieval cues’ to remind shoppers in supermarkets about the adverts they saw on TV the night before. If you are trying to change habits, it is no good convincing someone just once. You need to remind them exactly when they are taking the action you want to change.

Retrieval cues are any stimulus that helps us recall information in long-term memory. So you tell someone to “switch off” at the start of the year during a energy campaign, then 6 months later you can put up stickers reminding people of the campaign using images colours of branding to remind them of what they have learned already.

A few of the retrieval cues used on campus

Practical

Overall stickers are just another way of communicating your message. But, you can be as creative as you like . They are a fun, cheap way of delivering a bespoke message. They are flexible, can be put up and took down without any maintenance issues.

We all make sticky mistakes though….When it comes to making stickers for bins make sure they are vinyl wipe clean please! As tatty paper stickers soon fade and really spoil the moment!