A little while ago I wrote a blog about opinion polls and what to do with them. It highlighted how interpretation of opinion polling is often more focused on grabbing a headline than trying to actually make use of the data it has provided. It seems to be one of those blogs that I can keep on sharing, because the headlines just keep on coming.

Of course, one popular polling question is to ask the respondent who they will vote for at the next general election. From all the collected responses, people can have a stab at who might form the next government. Opinion polls are important and this regard, and the likes of Electoral Calculus, UK Polling Report and Polling Observatory all do a great job in making predicting the next government a little bit more informed, and quite frankly, a little bit more fun… Continue reading Think you can predict the next general election? What about Aberdeenshire West & Kincardine? →